Claude C. Hopkins Quotes
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
Quotes to Explore
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The smartest thing I ever did as a writer was hire a retired conservation agent to blaze a hiking trail for me. It's nothing fancy - just a narrow path that meanders for a little over a mile through the woods near my home. But that trail through the trees has become my therapist, my personal trainer, and my best editor.
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Long before history began we men have got together apart from the women and done things. We had time.
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The entirety of 'Bellocq's Ophelia' was a project, and I was interested in doing research and looking at photographs and writing about them, imagining this woman Ophelia and what her life was like and the kinds of things she thought about.
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I believe that a man can only be useful to his country when he can look at it clearly.
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I think for a long time I wasn't really out to myself growing up in Omaha, Neb., to a Catholic conservative family. It took me a while to come out to myself, and not long after that, I came out to them. I think that it really couldn't have been a better experience. They were all immediately supportive.
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All disgust is originally disgust at touching.
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I'm obviously not an advocate of Christian America or a simplistic view of America as 'a city on a hill.'
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I always think of it in terms of music. You're not always going to be a huge rock star in music, but musicians can play until the day they die. With sports, it's different. You can't always do it until the very end, and that's a hard reality of sports.
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The vanity of being known to be trusted with a secret is generally one of the chief motives to disclose it.
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I just love writing. It's magical, it's somewhere else to go, it's somewhere much more dreadful, somewhere much more exciting. Somewhere I feel I belong, possibly more than in the so-called real world.
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I have measured out my life with coffee spoons.
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They offered me one cover about 10 years ago, and I said, no, I can't do it. I'm happy to cover up now.
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In one case out of a hundred a point is excessively discussed because it is obscure; in the ninety-nine remaining it is obscure because it is excessively discussed.
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To be honest, I haven't had a lot of time off.
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I'm very interested in getting inside the heads of people society discards, people on the fringe, especially immigrant kids. We dismiss them without getting into details of who they are.
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Don't get it twisted. It's not about money, it's not about the fame. It's about I don't have to worry about if my little brother is gonna be able to get a new toy for Christmas. It's those little tiny things that really make up the bigger picture. So, my happiness doesn't come from money or fame. My happiness comes from seeing life without struggle.
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This is yet another example of terrorists' cynical and callous disregard for human life.
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He who is usually self-sufficient becomes exceptionally vain and keenly alive to fame and praise when he is physically ill. The more he loses himself the more he has to endeavor to regain his position by means of the opinion of others.
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Whether it's a relationship or what you're wearing, or how much you weigh and what you said when you didn't mean it, like - it's hard to be totally under the microscope.
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I always say it took me 10 minutes to write 'Cars,' but if I am honest it could have been even less than that - and it has been a really successful song over the years. It is still massively used, in advertising, in films, and people do cover versions of it a lot.
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I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place.
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Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
