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Every habit is made of three parts... a cue, a routine and a habit. Most people focus on the routine and behavior, but these cues and rewards are really the way you make something into a habit.
Charles Duhigg
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Our brain is essentially programmed to enjoy carbohydrates because they give us a sense of fullness and a rush of pleasure. When people go on low-carb diets, they start to almost subconsciously experience distress from eating carbohydrates.
Charles Duhigg
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Technology giants have taken advantage of tax codes written for an industrial age.
Charles Duhigg
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Public employee unions are hardly the only group involved in bare-knuckles politics. Businesses lobby fiercely, and executives make hefty campaign donations.
Charles Duhigg
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It's easy to forget, given her scandal-tinged life and tragic death, how incredibly talented Whitney Houston was. She holds the world record as the most-awarded female act of all time, with over 415 major recognitions during her career. She is the only artist to chart seven consecutive number one songs.
Charles Duhigg
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When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.
Charles Duhigg
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Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
Charles Duhigg
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Patents are being used to wage war in the digital world, and as a result, patents have become a toll gate on the road of innovation.
Charles Duhigg
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The specific steps for changing a specific habit differ from person to person and habit to habit, but the steps - the formula - is essentially the same, and once you learn it, you can do amazing things.
Charles Duhigg
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In 1688, Edward Lloyd opened a coffeehouse on London's seafront popular among underwriters, men in powdered wigs with mathematical minds and steely constitutions who offered to compensate owners if their boats were lost at sea.
Charles Duhigg
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I am going to pick on 'Huffington Post.' A lot of its content is great. They are doing a lot of original content now, but historically, a lot of what they did was aggregation. Newspapers don't want to become that, and yet 'Huffington Post' is incredibly popular. It's incredibly successful.
Charles Duhigg
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Merrill Lynch is this hugely prestigious brand.
Charles Duhigg
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There is no central government database that allows officials to monitor water tests by local systems.
Charles Duhigg
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The discovery of the habit loop is important because it reveals a basic truth: When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks.
Charles Duhigg
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For most of Wall Street's history, stock trading was fairly straightforward: buyers and sellers gathered on exchange floors and dickered until they struck a deal.
Charles Duhigg
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Around New York City, samples collected at dozens of beaches or piers have detected the types of bacteria and other pollutants tied to sewage overflows. Though the city's drinking water comes from upstate reservoirs, environmentalists say untreated excrement and other waste in the city's waterways pose serious health risks.
Charles Duhigg
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As cities have grown rapidly across the nation, many have neglected infrastructure projects and paved over green spaces that once absorbed rainwater.
Charles Duhigg
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A few decades ago, many people didn't drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long.
Charles Duhigg
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Conditions in Chinese factories are harsh. They're much harsher than they are in, for instance, the United States or any Western nation.
Charles Duhigg
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Not so long ago, companies that borrowed lots of money were considered risky, appropriate only for daredevil stock pickers. Those with lots of cash on hand and few outstanding debts might be dull stocks, but they were at least safe bets for bondholders.
Charles Duhigg
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Fraudulent and improper payments have long bedeviled Medicare, a $466 billion program. In particular, payments for durable medical equipment, like power wheelchairs and diabetic test kits, are ripe for fraud.
Charles Duhigg
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Union leaders argue that pension shortfalls account for a proportionally tiny portion of governments' financial problems, and by all accounts, there are plenty of parties to blame for the growth in payrolls and obligations.
Charles Duhigg
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The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores.
Charles Duhigg
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General Atomics, the progenitor of General Atomics Aeronautical Systems, started life in 1955 when a major military contractor, General Dynamics, feared that the military hardware market might dry up. It began exploring peacetime uses of atomic energy, but abandoned the effort when cold-war military spending took off.
Charles Duhigg
