Apple Quotes
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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
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The rose is a rose, And was always a rose. But now the theory goes That the apple's a rose, And the pear is, and so's The plum, I suppose. The dear only knows What will next prove a rose. You, of course, are a rose But were always a rose.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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An apple is an excellent thing - until you have tried a peach.
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Like the apple of Thine eye preserve me, O Lord God; defend me and beneath Thy wings shelter me from temptations.
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We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today.
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This cool, dry weather is ideal for the apple crop. The cooler mornings and evenings are perfect for sweetening 'em up.
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Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.
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Putting Windows 3.11 on top of DOS is like putting whipped cream on a road apple horse poop.
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
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Eve tasted the apple in the Garden of Eden in order to slake that intense thirst for knowledge that the simple pleasure of picking flowers and talking to Adam could not satisfy.
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Apple is so secretive internally, they keep secrets from each other.
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A man picks a wife about the same way an apple picks a farmer.
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I mean, some people say, 'Oh, God, if Jobs got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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Apple stores are intended not just to move boxes, but to enrich lives.
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At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes.
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Don't paint the apple; paint the red.
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The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.
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People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way that's harder to get in and understand what processes are going on.
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Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.
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In projecting the future, I think Apple did a good job of figuring out when the technology was ready to be consumer-grade.
