Douglas Rushkoff Quotes
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Quotes to Explore
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Money coming in says I've made the right marketing decisions.
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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Here's my whole marketing idea: treat people the way you want to be treated.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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Music is where I have the most creative freedom, but I love producing. To me, that's kind of where all the action is. You get a chance to have your hands in every aspect of a film. From picking a director, sometimes picking a writer, to the actors, the wardrobe, set design, editing, music, and marketing.
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I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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I strongly believe that the art of the novel works best when the writer identifies with whoever he or she is writing about. Novels in the end are based on the human capacity, compassion, and I can show more compassion to my characters if I write in a first person singular.
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Every story is different, every movie is different, every director is different.
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There's a degree of deception in silence.
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People wrote me off, but I believed in myself. I got the confidence back, and it grew and grew. I won my first major and my last at the place that changed my life.
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
