Peter Sotos Quotes
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
Quotes to Explore
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I have never believed in the impossible.
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Money coming in says I've made the right marketing decisions.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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I really believed that my songs were good enough for the whole world to listen to. I had fans from America or the U.K. who would be like, 'Oh my God, I love your music'.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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When you've finished reading every last thing by a famous writer, literary convention holds that you move on to his or her letters, the DVD extras peddled by publishers.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
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Petrol price is a deregulated commodity, price of which is decided by our oil marketing companies based on input cost and other parameters.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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Three publishers came to me at the White House after George lost and said, 'We would like to publish your book.' I said, 'Well, I don't have a book,' and they said well it's a well known fact that you have kept diaries.
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The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.
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Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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Until I was diagnosed with mouth cancer, I'd never heard of it.
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As I noted in my article "Comparing LTO-6 to Scale-Out Storage for Long-Term Retention," in these situations tape is an ideal storage type. Data on tape can still be automatically scanned for durability and it certainly meets the cost-effectiveness requirements.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
