George Lois Quotes
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George Lois
Quotes to Explore
From the time I was three or four years old, I drew all the time. Drew all the time, every second.
George Lois
I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
George Lois
I've done truth to power all my life. It's got me into trouble, but who cares?
George Lois
When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
George Lois
I look in the mirror, and I work with the brightest person I know.
George Lois
When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.
George Lois
The producers of 'Mad Men,' you know, think I hate their show, which is true.
George Lois
You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
George Lois
If you're working, and you're not trying to be great, give up.
George Lois
When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture.
George Lois
People say I'm the original Don Draper. I'm not Don Draper.
George Lois
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
George Lois
These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.
George Lois
Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
George Lois
I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.
George Lois
If you think people are dumb, you'll spend a lifetime doing dumb work.
George Lois
Great advertising, in and of itself, becomes a benefit of the product.
George Lois
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
George Lois
