Seth Godin Quotes
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.

Quotes to Explore
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Education is the mother of leadership.
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Feeling comfortable in my own skin has never been easy for me.
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Music is all about leadership and there ain't really a lot of leaders.
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When I look at my body, I'm like, 'I'm a lead of a TV show?' To have a man in the business say, 'Come along just as you are,' is really an incredible thing.
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Winning is habit. Unfortunately, so is losing.
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If you attempt certain things at the right time, they are easy to accomplish - in fact, they almost get done by themselves. If you undertake them before the time is right, not only will they fail, but they will often become impossible to accomplish even when the time would have been right.
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Maybe if everybody in leadership was a woman, you might not get into the conflicts in the first place. But if you watch the women who have made it to the top, they haven't exactly been non-aggressive - including me.
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I wouldn't swap the era I competed in for anything, not a day of it. I started out as an amateur, and people like myself, Seb Coe, Steve Ovett, Steve Cram, Tessa Sanderson and the rest did it for the glory of winning medals for our country.
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I'm retired from the daredevil business.
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Time and time again, small businesses testify before the Committee on Small Business that they simply want the government to 'get out of the way.'
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Now don't say you can't swear off drinking; it's easy. I've done it a thousand times.
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The greatness of America is capitalism, free market capitalism. The exceptionalism of American business.
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I started missing acting when I was in school, and I realized after being in the business after however many years that I was really interested in film.
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A textual critic engaged upon his business is not at all like Newton investigating the motions of the planets: he is much more like a dog hunting for fleas. If a dog hunted for fleas on mathematical principles, basing his researches on statistics of area and population, he would never catch a flea except by accident.
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My father was a middle manager at an oil company, but I never knew anything about his work. Whatever business acumen I have just got gleaned over the years.
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Any immigration-reform effort must begin first with border security and enforcement of the law.
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Business leaders should provide expertise in service of our country. My predecessors at GE have done so, as have leaders of many other great American companies.
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An important scientific innovation rarely makes its way by gradually winning over and converting its opponents: What does happen is that the opponents gradually die out.
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Leadership is about empathy.
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Do it or don't. It's amazing how many things in life are that easy.
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The more people that learn about you, even if you're an underdog, then you can come under fire a lot and the more attention you get and the more threatening or dangerous you appear to people. And the more people try to knock you down.
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Cake baking has to be, however innocently, one of the great culinary scams: it implies effort, it implies domestic prowess; but believe me, it's easy.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.