Seth Godin Quotes
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Quotes to Explore
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Money coming in says I've made the right marketing decisions.
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Stranger, if you passing meet me and desire to speak to me, why should you not speak to me? And why should I not speak to you?
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KISS is Las Vegas entertainment. A musician doesn't need the mask.
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Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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Many of the stranger but most frequently quoted scenes in 'Billy Madison' were unplanned.
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The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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Writers since at least the heyday of Gore Vidal have bemoaned their audience's defection to other forms of entertainment.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
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I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
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While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
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Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.
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I didn't want to go get a job or get a degree in business or marketing, or whatever all my friends were getting degrees in.
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If you make listening and observation your occupation you will gain much more than you can by talk.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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I've gotten literally thousands of contacts from people across the country - and the most poignant ones being elderly people - who said I had given up on America and I was just waiting to die.
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Where does guilt and punishment lie, and are we not more expressive over remorse or guilt when other people see the badness in us?
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
