Steve Ells Quotes
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We have tacos and burritos and things that sound Mexican. But to me, it's about great-tasting food in an atmosphere sympathetic to the food, prepared freshly and served to the customer in a way that's customizable.
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Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.
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Our commitment to serving produce from local farms and other sustainable sources is one of the ways we are changing the way people think about and eat fast food.
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Our investors are here for only one reason: great returns. They want to make money.
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If food is processed - like canned or frozen - you can reduce the risks of pathogens.
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So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?
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The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.
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Our economic model allows us to invest a disproportionate amount in our food costs. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered.
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Chipotle is based on a very simple idea: We start with great ingredients, prepare them using classic cooking techniques, and serve them in a way that allows people to get exactly what they want.
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Looking inward and understanding where you made mistakes in the past helps you set up for change.