Steve Jobs Quotes
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
Quotes to Explore
-
I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
-
Money coming in says I've made the right marketing decisions.
-
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
-
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
-
Books are my art. The movie is someone else's art. But it's great marketing for books.
-
I try to beat back the producers and engineers so they - there's not an excess of stuff used to squeeze my voice to make it artificial. There's a person in there, and people will listen; if they hear another person speak to them, they'll listen because it's lonely out here.
-
Here's my whole marketing idea: treat people the way you want to be treated.
-
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
-
A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
-
We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
-
The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
-
I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
-
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
-
Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
-
Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
-
UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.
-
I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
-
The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.
-
I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.
-
When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. I’d be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I’m the kid who couldn’t play competitive games. I’d much rather design and sell products so good and unique that they have no competition.
-
I do what I do. You like it, great. You don't, go listen to somebody else. I'm stickin' with the people who stuck with me.
-
Literary fiction, as a strict genre, is all but dead. Meanwhile, most genres flourish.
-
There's a creative freedom to comics, and a fulfillment I get out of panel layouts and storytelling that is hard for me to get anywhere else.
-
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
