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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.
Steve Jobs
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Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Steve Jobs
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We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
Steve Jobs
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There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
Steve Jobs
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
Steve Jobs
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It's not the consumers' job to figure out what they want...
Steve Jobs
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If you tell people they can't burn CDs of their music, as almost every current legal music service has done, or they can only burn one CD with a track or pay per track per burn extra, nobody is going to go for it.
Steve Jobs
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The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.
Steve Jobs
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Taking LSD was a profound experience, one of the most important things in my life.
Steve Jobs
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Everything is based on a simple rule: Quality is the best business plan, period.
Steve Jobs
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The best way to create value in the 21st century is to connect Creativity with Technology...
Steve Jobs
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
Steve Jobs
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The lunatics have taken over the asylum and we can do anything we want.
Steve Jobs
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Whenever you do any one thing intensely over a period of time you have to give up other lives you could be living. You have to have a real single-minded kind of tunnel vision if you want to get anything significant accomplished. Especially if the desire is not to be a businessman, but to be a creative person.
Steve Jobs
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
Steve Jobs
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
Steve Jobs
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Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of the chain, sometimes people won't give you honest feedback because they're afraid. In this case, disguise yourself, or get feedback from other sources.
Steve Jobs
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I just had a romance that I really care about, a lot-I mean, a lot-go up in smoke. Because of the stress, and the sort of other woman that Macintosh is.
Steve Jobs
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
Steve Jobs
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If you ask who are the customers of education, the customers of education are the society at large, the employers who hire people, things like that. But ultimately I think the customers are the parents. Not even the students but the parents. The problem that we have in this country is that the customers went away. The customers stopped paying attention to their schools, for the most part.
Steve Jobs
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
Steve Jobs
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Focus does not mean saying yes, it means saying no.
Steve Jobs
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
Steve Jobs
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The journey is the reward...
Steve Jobs
