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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
Steve Jobs -
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
Steve Jobs
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
Steve Jobs -
If it could save a person's life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.
Steve Jobs -
I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
Steve Jobs -
I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
Steve Jobs -
What we're doing here will send a giant ripple through the universe.
Steve Jobs -
We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.
Steve Jobs
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Steve Jobs -
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
Steve Jobs -
At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes.
Steve Jobs -
Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.
Steve Jobs -
I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
Steve Jobs -
There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
Steve Jobs
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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
Steve Jobs -
We hire people who want to make the best things in the world.
Steve Jobs -
Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect in my opinion. That's had a big impact on my work.
Steve Jobs -
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
Steve Jobs -
The customer is the final inspector.
Steve Jobs -
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
Steve Jobs
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I mean, some people say, 'Oh, God, if Jobs got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Steve Jobs -
One of my beliefs very strongly is that any democracy depends on a free, healthy press.
Steve Jobs -
A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
Steve Jobs -
Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
Steve Jobs