Steve Jobs Quotes
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Intuition is a very powerful thing, more powerful than intellect.
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At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes.
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The broader one's understanding of the human experience, the better design we will have.
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Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect in my opinion. That's had a big impact on my work.
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A brand is simply trust.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
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The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
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And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
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The web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this web-augmented space, you're going to see that democratization takes place.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. Polaroid did that for some years, but eventually Dr. Land, one of those brilliant troublemakers, was asked to leave his own company - which is one of the dumbest things I've ever heard of.
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When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.
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I mean, some people say, 'Oh, God, if Jobs got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.