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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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We hire people who want to make the best things in the world.
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Don't just live a life; build one.
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Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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We have always been shameless about stealing great ideas.
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I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
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I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don't have that insight.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
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I used to sleep on the floor in friends' rooms, returning Coke bottles for food, money, and getting weekly free meals at a local temple...
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we're constantly taking things. It's a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge.
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I'm as proud of what we don't do as I am of what we do.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
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I mean, some people say, 'Oh, God, if Jobs got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
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If you tell people they can't burn CDs of their music, as almost every current legal music service has done, or they can only burn one CD with a track or pay per track per burn extra, nobody is going to go for it.
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The real art is knowing what to leave out, not what to put in.
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You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought...
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.