Steve Jobs Quotes
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
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We hire people who want to make the best things in the world.
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Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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My teacher basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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I was actually a fruitarian at that point in time. I ate only fruit. Now I'm a garbage can like everyone else. And we were about three months late in filing a fictitious business name so I threatened to call the company Apple Computer unless someone suggested a more interesting name by five o'clock that day. Hoping to stimulate creativity. And it stuck. And that's why we're called Apple.
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I used to sleep on the floor in friends' rooms, returning Coke bottles for food, money, and getting weekly free meals at a local temple...
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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Don't just live a life; build one.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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Stealing things is everybody's problem. We Apple Inc. own a lot of intellectual property, and we don't like when people steal it. So people are stealing stuff and we're optimists. We believe that 80 percent of the people stealing stuff don't want to be; there's just no legal alternative.
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We wanted to more richly experience why we were alive, not just make a better life, and so people went in search of things. The great thing that came from those that time was to realize that there was definitely more to life than the materialism of the late sixties and early sixties. We were going in search of something deeper.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
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The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
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I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don't have that insight.
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Do you create anything, or just criticize others work and belittle their motivations?
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Everybody in this country should learn how to program a computer, because it teaches you how to think.