Steve Jobs Quotes
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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What we're doing here will send a giant ripple through the universe.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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We have always been shameless about stealing great ideas.
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Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.
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We're just enthusiastic about what we do.
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It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding.
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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You cannot mandate productivity, you must provide the tools to let people become their best.
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It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
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Be ready to catch the ball when it is thrown by life.
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A brand is simply trust.
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When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
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The journey is the reward...
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The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
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Apple stores are intended not just to move boxes, but to enrich lives.
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Unfortunately, people are not rebelling against Microsoft. They don't know any better.
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And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
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Stealing things is everybody's problem. We Apple Inc. own a lot of intellectual property, and we don't like when people steal it. So people are stealing stuff and we're optimists. We believe that 80 percent of the people stealing stuff don't want to be; there's just no legal alternative.
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It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.