Steve Jobs Quotes
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.
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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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Our approach is to think of companies not as businesses but as collections of people. We Apple want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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The real art is knowing what to leave out, not what to put in.
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I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.
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Making an enduring company was both harder and more important than making a great product.
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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
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You can tell a lot about a person by who his or her heroes are.
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As Regis Mckenna once said, the best marketing is education...
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There will always be music on the Internet that people can steal. What's new is not theft. What's new is a distribution channel for stolen property called the Internet. So there will always be illegal music on the Internet.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
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You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we're constantly taking things. It's a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge.
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Apple stores are intended not just to move boxes, but to enrich lives.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes.
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Each dream you leave behind is a part of your future that will no longer exist.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
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I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs