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Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.
Steve Jobs
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Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
Steve Jobs
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I mean, some people say, 'Oh, God, if Jobs got run over by a bus, Apple would be in trouble.' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Steve Jobs
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Steve Jobs
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
Steve Jobs
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You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. Polaroid did that for some years, but eventually Dr. Land, one of those brilliant troublemakers, was asked to leave his own company - which is one of the dumbest things I've ever heard of.
Steve Jobs
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When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
Steve Jobs
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We have always been shameless about stealing great ideas.
Steve Jobs
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When you grow up, you tend to get told that the world is the way it is, and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life. Have fun, save a little money. That's a very limited life.
Steve Jobs
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We've got to make the small things unforgettable.
Steve Jobs
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I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs
Steve Jobs
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You can tell a lot about a person by who his or her heroes are.
Steve Jobs
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
Steve Jobs
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It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
Steve Jobs
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You've got to find what you love. And that is as true for your work as it is for your lovers.
Steve Jobs
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Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
Steve Jobs
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
Steve Jobs
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I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Steve Jobs
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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves...
Steve Jobs
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Deciding what not to do is as important as deciding what to do.
Steve Jobs
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Unfortunately, people are not rebelling against Microsoft. They don't know any better.
Steve Jobs
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I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.
Steve Jobs
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
Steve Jobs
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
Steve Jobs
