Steve Jobs Quotes
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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Every once in a while, a revolutionary product comes along that changes everything.
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What we're doing here will send a giant ripple through the universe.
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Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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We're just enthusiastic about what we do.
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To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
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Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
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It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding.
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A brand is simply trust.
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Apple stores are intended not just to move boxes, but to enrich lives.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
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I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs
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The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
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The journey is the reward...
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
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And no, we don't know where it will lead. We just know there's something much bigger than any of us here.