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Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
Steve Jobs
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We have always been shameless about stealing great ideas.
Steve Jobs
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When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
Steve Jobs
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Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.
Steve Jobs
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Steve Jobs
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
Steve Jobs
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You can tell a lot about a person by who his or her heroes are.
Steve Jobs
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I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs
Steve Jobs
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Steve Jobs
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We've got to make the small things unforgettable.
Steve Jobs
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Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
Steve Jobs
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There will always be music on the Internet that people can steal. What's new is not theft. What's new is a distribution channel for stolen property called the Internet. So there will always be illegal music on the Internet.
Steve Jobs
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Deciding what not to do is as important as deciding what to do.
Steve Jobs
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You've got to find what you love. And that is as true for your work as it is for your lovers.
Steve Jobs
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Unfortunately, people are not rebelling against Microsoft. They don't know any better.
Steve Jobs
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I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Steve Jobs
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
Steve Jobs
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Apple stores are intended not just to move boxes, but to enrich lives.
Steve Jobs
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I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.
Steve Jobs
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Steve Jobs
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
Steve Jobs
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Stealing things is everybody's problem. We Apple Inc. own a lot of intellectual property, and we don't like when people steal it. So people are stealing stuff and we're optimists. We believe that 80 percent of the people stealing stuff don't want to be; there's just no legal alternative.
Steve Jobs
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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves...
Steve Jobs
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We wanted to more richly experience why we were alive, not just make a better life, and so people went in search of things. The great thing that came from those that time was to realize that there was definitely more to life than the materialism of the late sixties and early sixties. We were going in search of something deeper.
Steve Jobs
