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A lot of time, people don't do great things becoz' great things really aren't expected of them.
Steve Jobs
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
Steve Jobs
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Steve Jobs
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Apple stores are intended not just to move boxes, but to enrich lives.
Steve Jobs
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If a user is having a problem, it's our problem.
Steve Jobs
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Don't just live a life; build one.
Steve Jobs
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So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.
Steve Jobs
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We're just enthusiastic about what we do.
Steve Jobs
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I have enough to last for the rest of my life.
Steve Jobs
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I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Steve Jobs
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
Steve Jobs
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So Polaroid's Dr. Edwin Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
Steve Jobs
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
Steve Jobs
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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves...
Steve Jobs
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
Steve Jobs
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We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.
Steve Jobs
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As Regis Mckenna once said, the best marketing is education...
Steve Jobs
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Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
Steve Jobs
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People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing.
Steve Jobs
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We don't settle for anything less than excellence.
Steve Jobs
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In order to learn how to do something well, you have to fail sometimes. In order to fail, there has to be a measurement system. And that's the problem with most philanthropy - there's no measurement system. You give somebody some money to do something and most of the time you can really never measure whether you failed or succeeded in your judgment of that person or his ideas or their implementation.
Steve Jobs
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Steve Jobs
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If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
Steve Jobs
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Steve Jobs
