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It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.
Steve Jobs
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This is a very noisy world, so we have to be very clear what we want them to know about us...
Steve Jobs
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We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
Steve Jobs
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Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Steve Jobs
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The real art is knowing what to leave out, not what to put in.
Steve Jobs
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We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.
Steve Jobs
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In order to learn how to do something well, you have to fail sometimes. In order to fail, there has to be a measurement system. And that's the problem with most philanthropy - there's no measurement system. You give somebody some money to do something and most of the time you can really never measure whether you failed or succeeded in your judgment of that person or his ideas or their implementation.
Steve Jobs
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Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today.
Steve Jobs
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I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
Steve Jobs
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Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
Steve Jobs
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Steve Jobs
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Our approach is to think of companies not as businesses but as collections of people. We Apple want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
Steve Jobs
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
Steve Jobs
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You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan. A good senior management team. But they have that now.
Steve Jobs
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So Polaroid's Dr. Edwin Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
Steve Jobs
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I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.
Steve Jobs
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As Regis Mckenna once said, the best marketing is education...
Steve Jobs
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
Steve Jobs
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Steve Jobs
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Steve Jobs
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We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
Steve Jobs
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
Steve Jobs
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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
Steve Jobs
