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It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.
Steve Jobs
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We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
Steve Jobs
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I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.
Steve Jobs
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This is a very noisy world, so we have to be very clear what we want them to know about us...
Steve Jobs
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
Steve Jobs
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Steve Jobs
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You cannot mandate productivity, you must provide the tools to let people become their best.
Steve Jobs
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
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You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan. A good senior management team. But they have that now.
Steve Jobs
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We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.
Steve Jobs
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I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.
Steve Jobs
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Whatever you do, you must never let the voice in your head control the brain in your heart.
Steve Jobs
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As Regis Mckenna once said, the best marketing is education...
Steve Jobs
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In order to learn how to do something well, you have to fail sometimes. In order to fail, there has to be a measurement system. And that's the problem with most philanthropy - there's no measurement system. You give somebody some money to do something and most of the time you can really never measure whether you failed or succeeded in your judgment of that person or his ideas or their implementation.
Steve Jobs
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Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
Steve Jobs
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
Steve Jobs
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
Steve Jobs
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
Steve Jobs
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Our approach is to think of companies not as businesses but as collections of people. We Apple want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.
Steve Jobs
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We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
Steve Jobs
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Steve Jobs
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You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we're constantly taking things. It's a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge.
Steve Jobs
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
Steve Jobs
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If a user is having a problem, it's our problem.
Steve Jobs
