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The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.
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Intuition is a very powerful thing, more powerful than intellect.
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I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.
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My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
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As Regis Mckenna once said, the best marketing is education...
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Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves...
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You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan. A good senior management team. But they have that now.
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Each dream you leave behind is a part of your future that will no longer exist.
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When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
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We've got to make the small things unforgettable.
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
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I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life! Steve Jobs
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.
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Making an enduring company was both harder and more important than making a great product.
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When you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.
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I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
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And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
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It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding.
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Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
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Innovation is the ability to see change as an opportunity - not a threat...
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.