Steve Jobs Quotes
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
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If you're afraid of failing you won't get very far...
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You're already naked. There is no reason not to follow your heart.
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You can't win on innovation unless you have a way to communicate it to customers.
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
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The HD revolution is over, it happened. HD won. Everybody wants HD.
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That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.
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Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.
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Details matter, it's worth waiting to get it right.