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Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
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Your time on this earth is limited, don’t live someone else's life, live by your vision.
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Design is not just what it looks like and feels like. Design is how it works.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
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People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing.
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If you don't cannibalize yourself, someone else will.
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
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Computers themselves, and software yet to be developed, will revolutionize the way we learn.
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What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.
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To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?
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You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.
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I was lucky – I found what I love to do early in life.
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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Don't be evil is a load of crap.
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Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life...
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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When we started off we didn't know how to spell software.
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.