Steve Jobs Quotes
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To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
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You've got to find what you love.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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Follow your heart, but check it with your head.
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.
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If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
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It's more fun to be a pirate than to join the navy. On the importance of loving what you do.
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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
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To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?
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My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Great things in business are never done by one person, they're done by a team of people.
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In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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The things I've done in my life have required a lot of years of work before they took off.
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We had nothing to lose and everything to gain.