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Your time on this earth is limited, don’t live someone else's life, live by your vision.
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
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If you don't cannibalize yourself, someone else will.
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This is a very noisy world, so we have to be very clear what we want them to know about us...
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.
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I was lucky – I found what I love to do early in life.
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Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.
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Computers themselves, and software yet to be developed, will revolutionize the way we learn.
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The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible.
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The things I've done in my life have required a lot of years of work before they took off.
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When we started off we didn't know how to spell software.
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What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.
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People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing.
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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Don't be evil is a load of crap.
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Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
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We had nothing to lose and everything to gain.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
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I end up not buying a lot of things, because I find them ridiculous.
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That's what makes great products. It's not process-it's content.
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Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life...