Steve Jobs Quotes
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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Life is about creating and living experiences that are worth sharing.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Guess who surprised themselves and changed their minds.
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Overnight success stories take a long time.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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Strategy is figuring out what not to do.
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The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
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Great things in business are never done by one person, they're done by a team of people.
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School was pretty hard for me at the beginning.
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So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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A-plus players like to work together and they don't like it if you tolerate B work.
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When we started off we didn't know how to spell software.
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It takes a lot of hard work to make something simple.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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You can't win on innovation unless you have a way to communicate it to customers.
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Things don't have to change the world to be important.
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Technology alone is not enough.
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My philosophy is that everything starts with a great product.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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If you're afraid of failing you won't get very far...
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The important point is to not just follow your passion but something larger than yourself.