Steve Jobs Quotes
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Things don't have to change the world to be important.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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I want to put a ding in the universe.
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Technology alone is not enough.
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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Guess who surprised themselves and changed their minds.
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Overnight success stories take a long time.
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A-plus players like to work together and they don't like it if you tolerate B work.
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That's what makes great products. It's not process-it's content.
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Life is about creating and living experiences that are worth sharing.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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School was pretty hard for me at the beginning.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
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It takes a lot of hard work to make something simple.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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You've got to have a problem that you want to solve; a wrong that you want to right.
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When we started off we didn't know how to spell software.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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The important point is to not just follow your passion but something larger than yourself.