Steve Jobs Quotes
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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Life is about creating and living experiences that are worth sharing.
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Guess who surprised themselves and changed their minds.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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Strategy is figuring out what not to do.
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When we started off we didn't know how to spell software.
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Overnight success stories take a long time.
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School was pretty hard for me at the beginning.
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Great things in business are never done by one person, they're done by a team of people.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
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My philosophy is that everything starts with a great product.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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A-plus players like to work together and they don't like it if you tolerate B work.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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The important point is to not just follow your passion but something larger than yourself.
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If you're afraid of failing you won't get very far...
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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You can't win on innovation unless you have a way to communicate it to customers.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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It takes a lot of hard work to make something simple.
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So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.