Steve Jobs Quotes
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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My philosophy is that everything starts with a great product.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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Technology alone is not enough.
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A-plus players like to work together and they don't like it if you tolerate B work.
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That's what makes great products. It's not process-it's content.
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I want to put a ding in the universe.
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Guess who surprised themselves and changed their minds.
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School was pretty hard for me at the beginning.
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Overnight success stories take a long time.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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Life is about creating and living experiences that are worth sharing.
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
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You've got to have a problem that you want to solve; a wrong that you want to right.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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It takes a lot of hard work to make something simple.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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If you're afraid of failing you won't get very far...
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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The important point is to not just follow your passion but something larger than yourself.
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.