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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Steve Jobs -
You've got to have a problem that you want to solve; a wrong that you want to right.
Steve Jobs
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You're already naked. There is no reason not to follow your heart.
Steve Jobs -
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Steve Jobs -
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
Steve Jobs -
Life is about creating and living experiences that are worth sharing.
Steve Jobs -
You can't win on innovation unless you have a way to communicate it to customers.
Steve Jobs -
That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.
Steve Jobs
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Strategy is figuring out what not to do.
Steve Jobs -
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
Steve Jobs -
But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
Steve Jobs -
The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
Steve Jobs -
It's more fun to be a pirate than to join the navy. On the importance of loving what you do.
Steve Jobs -
The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
Steve Jobs
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
Steve Jobs -
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
Steve Jobs -
Details matter, it's worth waiting to get it right.
Steve Jobs -
I want to put a ding in the universe.
Steve Jobs -
What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.
Steve Jobs -
To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
Steve Jobs
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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
Steve Jobs -
If you don't have a passion, you'll give up.
Steve Jobs -
It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
Steve Jobs -
Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.
Steve Jobs