Steve Jobs Quotes
-
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
-
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
-
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
-
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
-
The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
-
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
-
My philosophy is that everything starts with a great product.
-
School was pretty hard for me at the beginning.
-
But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
-
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
-
I want to put a ding in the universe.
-
The important point is to not just follow your passion but something larger than yourself.
-
Strategy is figuring out what not to do.
-
A-plus players like to work together and they don't like it if you tolerate B work.
-
We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
-
It takes a lot of hard work to make something simple.
-
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the team could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.
-
Great things in business are never done by one person, they're done by a team of people.
-
Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
-
Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
-
If you're afraid of failing you won't get very far...
-
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
-
You can't win on innovation unless you have a way to communicate it to customers.
-
Things don't have to change the world to be important.