Steve Jobs Quotes
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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Strategy is figuring out what not to do.
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People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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A-plus players like to work together and they don't like it if you tolerate B work.
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That's what makes great products. It's not process-it's content.
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Technology alone is not enough.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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Guess who surprised themselves and changed their minds.
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Life is about creating and living experiences that are worth sharing.
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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I want to put a ding in the universe.
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It takes a lot of hard work to make something simple.
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Overnight success stories take a long time.
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School was pretty hard for me at the beginning.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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The important point is to not just follow your passion but something larger than yourself.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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When we started off we didn't know how to spell software.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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You've got to have a problem that you want to solve; a wrong that you want to right.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.