Steve Jobs Quotes
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We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.
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That's what makes great products. It's not process-it's content.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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Strategy is figuring out what not to do.
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If you don't have a passion, you'll give up.
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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My philosophy is that everything starts with a great product.
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Life is about creating and living experiences that are worth sharing.
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The important point is to not just follow your passion but something larger than yourself.
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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Overnight success stories take a long time.
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School was pretty hard for me at the beginning.
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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I want to put a ding in the universe.
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Guess who surprised themselves and changed their minds.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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You've got to have a problem that you want to solve; a wrong that you want to right.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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It takes a lot of hard work to make something simple.
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When we started off we didn't know how to spell software.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.