Steve Jobs Quotes
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Guess who surprised themselves and changed their minds.
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I want to put a ding in the universe.
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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Strategy is figuring out what not to do.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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School was pretty hard for me at the beginning.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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My philosophy is that everything starts with a great product.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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If you're afraid of failing you won't get very far...
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A-plus players like to work together and they don't like it if you tolerate B work.
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You can't win on innovation unless you have a way to communicate it to customers.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the team could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.
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It takes a lot of hard work to make something simple.
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The important point is to not just follow your passion but something larger than yourself.
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Great things in business are never done by one person, they're done by a team of people.
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Things don't have to change the world to be important.
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You're already naked. There is no reason not to follow your heart.