Steve Jobs Quotes
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To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
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Strategy is figuring out what not to do.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
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Great things in business are never done by one person, they're done by a team of people.
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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It takes a lot of hard work to make something simple.
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
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Things don't have to change the world to be important.
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The important point is to not just follow your passion but something larger than yourself.
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Life is about creating and living experiences that are worth sharing.
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If you don't have a passion, you'll give up.
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
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My philosophy is that everything starts with a great product.
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If you're afraid of failing you won't get very far...
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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I want to put a ding in the universe.
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Overnight success stories take a long time.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.
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You're already naked. There is no reason not to follow your heart.
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So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.