Steve Jobs Quotes
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But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.
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Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
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The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.
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Strategy is figuring out what not to do.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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If you're afraid of failing you won't get very far...
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To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
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My philosophy is that everything starts with a great product.
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A-plus players like to work together and they don't like it if you tolerate B work.
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The important point is to not just follow your passion but something larger than yourself.
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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Great things in business are never done by one person, they're done by a team of people.
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
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If you don't have a passion, you'll give up.
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Life is about creating and living experiences that are worth sharing.
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Things don't have to change the world to be important.
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It takes a lot of hard work to make something simple.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.