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	I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.   
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	I end up not buying a lot of things, because I find them ridiculous.   
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	Innovation is the ability to see change as an opportunity - not a threat...   
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	Deciding what not to do is as important as deciding what to do.   
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	The world doesn't need another Dell or Compaq.   
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	It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.   
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	I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.   
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	I buy everything from CostCo. It's great; they've got everything I need.   
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	We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.   
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	I told Bill Gates I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.   
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	Somewhere between the janitor and the CEO, reasons stop mattering.   
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	I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.   
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	Quality is more important than quantity. One home run is much better than two doubles.   
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	It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.   
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	When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.   
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	This is a very noisy world, so we have to be very clear what we want them to know about us...   
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	The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.   
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	iMac is next year's computer for $1,299, not last year's computer for $999.   
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	I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.   
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	Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.   
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	But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.   
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	When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.   
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	Great engineers are a huge multiplier.   
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	I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.   
