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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
Steve Jobs -
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Steve Jobs
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Steve Jobs -
Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.
Steve Jobs -
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
Steve Jobs -
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
Steve Jobs -
Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
Steve Jobs -
You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
Steve Jobs
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
Steve Jobs -
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
Steve Jobs -
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
Steve Jobs -
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Steve Jobs -
The journey is the reward...
Steve Jobs -
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
Steve Jobs
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Your time on this earth is limited, don’t live someone else's life, live by your vision.
Steve Jobs -
Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.
Steve Jobs -
The over-all point is that new technology will not necessarily replace old technology, but it will date it. By definition. Eventually, it will replace it. But it's like people who had black-and-white TVs when color came out. They eventually decided whether or not the new technology was worth the investment.
Steve Jobs -
Our goal is to make the best devices in the world, not to be the biggest.
Steve Jobs -
I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Steve Jobs -
The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It's to shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that's very important and however you learn that, once you learn it, you'll want to change life and make it better, cause it's kind of messed up, in a lot of ways. Once you learn that, you'll never be the same again.
Steve Jobs
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We had nothing to lose and everything to gain.
Steve Jobs -
That's what makes great products. It's not process-it's content.
Steve Jobs -
Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life...
Steve Jobs -
Don't be evil is a load of crap.
Steve Jobs