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We hire people who want to make the best things in the world.
Steve Jobs
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You know we're constantly taking. We don't make most of the food we eat, we don't grow it, anyway. We wear clothes other people make, we speak a language other people developed, we use a mathematics other people evolved and spent their lives building. I mean we're constantly taking things. It's a wonderful ecstatic feeling to create something and put it into the pool of human experience and knowledge.
Steve Jobs
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It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.
Steve Jobs
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
Steve Jobs
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Quality is more important than quantity. One home run is much better than two doubles.
Steve Jobs
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If a user is having a problem, it's our problem.
Steve Jobs
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Steve Jobs
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Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
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So Polaroid's Dr. Edwin Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
Steve Jobs
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To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
Steve Jobs
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iMac is next year's computer for $1,299, not last year's computer for $999.
Steve Jobs
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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Steve Jobs
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So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
Steve Jobs
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I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
Steve Jobs
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
Steve Jobs
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Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
Steve Jobs
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
Steve Jobs
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Innovation is the ability to see change as an opportunity - not a threat...
Steve Jobs
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I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
Steve Jobs
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
Steve Jobs
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Steve Jobs
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The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible.
Steve Jobs
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The world doesn't need another Dell or Compaq.
Steve Jobs
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Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
Steve Jobs
