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If it could save a person's life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.
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The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
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We don't settle for anything less than excellence.
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So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
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My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
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Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life...
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I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.
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The world doesn't need another Dell or Compaq.
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It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.
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We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
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Deciding what not to do is as important as deciding what to do.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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There are times when you run a marathon and you wonder, Why am I doing this? But you take a drink of water, and around the next bend, you get your wind back, remember the finish line, and keep going.
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In order to learn how to do something well, you have to fail sometimes. In order to fail, there has to be a measurement system. And that's the problem with most philanthropy - there's no measurement system. You give somebody some money to do something and most of the time you can really never measure whether you failed or succeeded in your judgment of that person or his ideas or their implementation.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
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Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
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Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.
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That's my job - to make sure everything is great.
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.