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It's not the consumers' job to figure out what they want...
Steve Jobs -
You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
Steve Jobs
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iMac is next year's computer for $1,299, not last year's computer for $999.
Steve Jobs -
I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don't have that insight.
Steve Jobs -
Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today.
Steve Jobs -
I was lucky – I found what I love to do early in life.
Steve Jobs -
Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
Steve Jobs -
I buy everything from CostCo. It's great; they've got everything I need.
Steve Jobs
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I was at Reed College for only a few months. My parents intended for me to stay there for all four years but I decided that college wasn't right for me. I had no idea what I wanted to do I didn't see how college was going to help me.
Steve Jobs -
When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
Steve Jobs -
And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
Steve Jobs -
You have to trust that the dots will somehow connect in your future... The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it... Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Steve Jobs -
In school I encountered authority of a different kind than I had ever encountered before, and I did not like it. And they really almost got me. They came close to really beating any curiosity out of me.
Steve Jobs -
If you don't cannibalize yourself, someone else will.
Steve Jobs
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
Steve Jobs -
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Steve Jobs -
Everybody in this country should learn how to program a computer, because it teaches you how to think.
Steve Jobs -
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs -
I hate the way people use slide presentations instead of thinking. People would confront a problem by creating a presentation. I wanted them to engage, to hash things out at the table, rather than show a bunch of slides. People who know what they're talking about don't need PowerPoint.
Steve Jobs -
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve Jobs
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Most people do not ever pick up the phone. They never ask, and that is what separates the people that do things from the people that just dream about them. You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
Steve Jobs -
As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
Steve Jobs -
Deciding what not to do is as important as deciding what to do.
Steve Jobs -
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
Steve Jobs