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We don't settle for anything less than excellence.
Steve Jobs
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We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.
Steve Jobs
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I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
Steve Jobs
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Steve Jobs
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Follow your heart, but check it with your head.
Steve Jobs
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Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
Steve Jobs
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
Steve Jobs
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The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
Steve Jobs
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That's my job - to make sure everything is great.
Steve Jobs
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What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Steve Jobs
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We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
Steve Jobs
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Innovation is the ability to see change as an opportunity - not a threat...
Steve Jobs
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My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Steve Jobs
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I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.
Steve Jobs
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Steve Jobs
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With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.
Steve Jobs
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Steve Jobs
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In order to learn how to do something well, you have to fail sometimes. In order to fail, there has to be a measurement system. And that's the problem with most philanthropy - there's no measurement system. You give somebody some money to do something and most of the time you can really never measure whether you failed or succeeded in your judgment of that person or his ideas or their implementation.
Steve Jobs
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve Jobs
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Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life...
Steve Jobs
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The world doesn't need another Dell or Compaq.
Steve Jobs
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Believe things will work out. How was I ever to know that the girl who broke my heart in university would lead to my soulmate? How was I to know that the ‘dream job’ I was rejected from out of college would lead me to a year of entrepreneurship and adventure in Spain? How was I to know that taking a miserable job back in the states would be just the push I needed to vow to never do something I wasn’t passionate about again? Everything works out. I mean everything. As long as you believe it will. When you do, you will find the silver lining. That will take you to the next level.
Steve Jobs
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I buy everything from CostCo. It's great; they've got everything I need.
Steve Jobs
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If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
Steve Jobs
