Steve Jobs Quotes
-
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
-
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
-
That's my job - to make sure everything is great.
-
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
-
It's more fun to be a pirate than to join the navy. On the importance of loving what you do.
-
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
-
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
-
A brand is simply trust.
-
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
-
I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
-
The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
-
We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.
-
People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
-
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
-
Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
-
Great art stretches the taste, it doesn't follow tastes.
-
Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
-
In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
-
Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
-
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
-
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
-
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the team could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.
-
You can't win on innovation unless you have a way to communicate it to customers.
-
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.