Steve Jobs Quotes
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My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.
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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
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We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
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In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
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It's more fun to be a pirate than to join the navy. On the importance of loving what you do.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the team could be playing golf. They could be running other companies. And we've all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.
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Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.
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A brand is simply trust.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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You can't win on innovation unless you have a way to communicate it to customers.
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Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
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Great art stretches the taste, it doesn't follow tastes.