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It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.
Steve Jobs -
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs
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People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing.
Steve Jobs -
Innovation is the ability to see change as an opportunity - not a threat...
Steve Jobs -
Great things in business are never done by one person, they're done by a team of people.
Steve Jobs -
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.
Steve Jobs -
Overnight success stories take a long time.
Steve Jobs -
In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.
Steve Jobs
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This is a very noisy world, so we have to be very clear what we want them to know about us...
Steve Jobs -
A brand is simply trust.
Steve Jobs -
There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
Steve Jobs -
We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
Steve Jobs -
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs -
A-plus players like to work together and they don't like it if you tolerate B work.
Steve Jobs
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Great art stretches the taste, it doesn't follow tastes.
Steve Jobs -
So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.
Steve Jobs -
When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.
Steve Jobs -
Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
Steve Jobs -
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
Steve Jobs -
It takes a lot of hard work to make something simple.
Steve Jobs
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The problem with the Internet startup craze isn't that too many people are starting companies; it's that too many people aren't sticking with it. That's somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That's when you find out who you are and what your values are.
Steve Jobs -
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
Steve Jobs -
I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
Steve Jobs -
That's my job - to make sure everything is great.
Steve Jobs