William Bernbach Quotes

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

• Art
• Business
• Advertising
• Persuasion

• Previous
• Next

Quotes to Explore

• I love morning television because it's the most vulnerable time of day, when you are at your rawest, and if I have the ability to make viewers smile, that's a gift from God.

  

  Tamron Hall
  • Time
  • God
  • Day

• I'm an actor who wants to do great parts, and I've been very fortunate, for a long time, to get meaty roles, and sometimes some of them are meatier than others.

  

  Patrick Wilson
  • Time
  • Great
  • Long

• Civilization is merely an advance in taste: accepting, all the time, nicer things, and rejecting nasty ones.

  

  Katharine Elizabeth Fullerton Gerould
  • Time
  • Civilization
  • Taste

• I have come to the conclusion - and I don't know why it took me so long, but nevertheless, I'm here now - that a lot of people tell me they don't get enough guitar on my albums. So I decided to do an album where the guitar would be the singer, playing the melody.

  

  Carlos Santana Santana
  • People
  • Long
  • Why

• You miss 100% of the shots you don't take.

  

  Wayne Gretzky
  • You
  • Take
  • Shots

• Every leading lady I work with, I'll see if I can get a song out of them and put it on an album.

  

  Idris Elba
  • Work
  • Song
  • Lady

• My neighborhood didn't really encourage women, though it didn't prevent women from progressing, either.

  

  Ada Yonath
  • Women
  • Really
  • Neighborhood

• I'm tired of malicious articles slandering me.

  

  Barbra Streisand
  • Tired
  • Articles
  • Malicious

• Teach For America would not be able to continue recruiting and developing an ever-more diverse and impactful group of corps members and alumni if the nation's leading colleges become even less diverse.

  

  Wendy Kopp
  • America
  • Teach
  • Group

• 'The Old Social Classes and the Revolutionary Movement in Iraq,' by Hanna Batatu. Few may wish to take on this massive, obscure work, but it changed my life, and I love it.

  

  Adam Davidson
  • Life
  • Work
  • Love

• I think Barack Obama has brought a new level of ethical standards to Washington. Has he changed some basic hard-knuckle politics? No. You need hard-knuckle politics to succeed.

  

  Ed Rendell
  • Think
  • Politics
  • Succeed

• A culture produces ideas which are being explored, which of interest to that culture at that moment. And I think one of the things a writer can do is to take those ideas and go a bit further with them.

  

  Kate Grenville
  • Culture
  • Ideas
  • Moment

• Sometimes you will think you can't take it another day. But if you hang in there, one step at a time, you will be able to accomplish more than you ever imagine.

  

  Taya Kyle
  • Time
  • Day
  • Step

• I can't even imagine what it's like and right now I'm like in shock, I can't believe that I'm Olympic Champion.

  

  Tara Lipinski
  • Believe
  • Champion
  • Now

• I'm not good at a lot of things. I am not good at keeping my room clean. I am not good at eating healthy. I am not good at sports anymore. I used to be! Not so much anymore.

  

  Zendaya
  • Good
  • Sports
  • Healthy

• I wanted to tell a romantic and dark side of Ottoman history that was also slightly political, saying to the previous generation of writers, 'Look, I'm interested in Ottoman things, and I'm not afraid of it, and I'm doing something creative.'

  

  Orhan Pamuk
  • History
  • Political
  • Dark

• It often takes time for the Israeli government to get things done.

  

  Naftali Bennett
  • Time
  • Done
  • Government

• A lot of times they don't want to hear it. But you know, if some good is done to you, you should pass it on.

  

  Waylon Jennings
  • Good
  • Done
  • Want

• All the movies are about strange worlds that you can't go into unless you build them and film them. That's what's so important about film to me. I just like going into strange worlds.

  

  David Lynch The Platters
  • Important

• I suspect the soviets never did want to use those bombs. The most Stalinist of Soviet hard-liners - Stalin, for example - must have realized a nuclear war would be a hard thing to clean up after.

  

  P. J. O'Rourke
  • Up
  • War

• That's what being a footballer is, really: you train at this time, you finish at that time, then you do that, then you go home, then you're not allowed out, then you do this... there comes a point in your career - about thirty, thirty-one - when you get a bit sick of being screamed at.

  

  Gary Lineker
  • Time
  • Home
  • Career

• I think over any period of time, especially if you don't use leverage, it is difficult to continually beat the S&P 500.

  

  Eli Broad
  • Time
  • Period

• There was no doubt in anyone's mind we had the personnel to do it.

  

  Brian Urlacher
  • Mind
  • No Doubt
  • Personnel

• Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  

  William Bernbach
  • Art
  • Business
  • Advertising