William Bernbach Quotes
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Quotes to Explore
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I love morning television because it's the most vulnerable time of day, when you are at your rawest, and if I have the ability to make viewers smile, that's a gift from God.
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Civilization is merely an advance in taste: accepting, all the time, nicer things, and rejecting nasty ones.
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I have come to the conclusion - and I don't know why it took me so long, but nevertheless, I'm here now - that a lot of people tell me they don't get enough guitar on my albums. So I decided to do an album where the guitar would be the singer, playing the melody.
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You miss 100% of the shots you don't take.
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Every leading lady I work with, I'll see if I can get a song out of them and put it on an album.
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My neighborhood didn't really encourage women, though it didn't prevent women from progressing, either.
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I'm tired of malicious articles slandering me.
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Teach For America would not be able to continue recruiting and developing an ever-more diverse and impactful group of corps members and alumni if the nation's leading colleges become even less diverse.
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'The Old Social Classes and the Revolutionary Movement in Iraq,' by Hanna Batatu. Few may wish to take on this massive, obscure work, but it changed my life, and I love it.
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I think Barack Obama has brought a new level of ethical standards to Washington. Has he changed some basic hard-knuckle politics? No. You need hard-knuckle politics to succeed.
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A culture produces ideas which are being explored, which of interest to that culture at that moment. And I think one of the things a writer can do is to take those ideas and go a bit further with them.
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Sometimes you will think you can't take it another day. But if you hang in there, one step at a time, you will be able to accomplish more than you ever imagine.
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I can't even imagine what it's like and right now I'm like in shock, I can't believe that I'm Olympic Champion.
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I'm not good at a lot of things. I am not good at keeping my room clean. I am not good at eating healthy. I am not good at sports anymore. I used to be! Not so much anymore.
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I wanted to tell a romantic and dark side of Ottoman history that was also slightly political, saying to the previous generation of writers, 'Look, I'm interested in Ottoman things, and I'm not afraid of it, and I'm doing something creative.'
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It often takes time for the Israeli government to get things done.
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A lot of times they don't want to hear it. But you know, if some good is done to you, you should pass it on.
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I told Mr. Nader today that a vote for Ralph Nader is really a vote for George Bush.
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That's one of the things my family miss most when I'm travelling - my Sunday roasts and my Japanese meals.
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Some writers confuse authenticity, which they ought always to aim at, with originality, which they should never bother about.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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It requires wisdom to understand wisdom: the music is nothing if the audience is deaf.
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The monsters are in your own head.
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.