United States, Graphic Designer February 8, 1915 – December, 5, 1955.
Alvin Lustig was an American book designer, graphic designer and typeface designer. Lustig has been honored by the American Institute of Graphic Arts and the Art Directors Club Hall of Fame for his significant contributions to American design.
As we become more mature we will learn to master the interplay between the past and the present and not be so self-conscious of our rejection or acceptance of tradition. We will not make the mistake that both rigid modernists and conservatives make, of confusing the quality of form with the specific forms themselves.
The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialisation within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.
I make solutions that nobody wants to problems that don't exist.
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