Casey Kasem Quotes
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For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.
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My first commercial was for Miller High Life beer.
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I accentuate the positive and eliminate the negative. That is the timeless thing.
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Songs used to be short, then they became longer, and now theyre getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, youve got a hit.
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Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues -- communicating with an audience.
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I must have done about 25,000 promos.
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I was drafted and went to Korea where I had an opportunity to create a production team that did dramatic and comedy shows. I had also done a little disc jockeying.
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The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
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I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years.
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Basically, radio hasn't changed over the years.
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The group Bananarama has such a light, cutesy-pie sound that they make The Go-Go's sound like Led Zeppelin by comparison.
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I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I'd probably be on a sitcom or a dramatic television show.
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Because of my background in theater and radio acting, I knew that I could make a living as an actor.
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Keep your feet on the ground and keep reaching for stars.
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But otherwise, music is about a beat and a message.
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That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
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I like the storytelling and reading the letters, the long-distance dedications.
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If the beat gets to the audience, and the message touches them, you've got a hit.
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It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
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Success doesn't happen in a vacuum. You’re only as good as the people you work with and the people you work for.
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My agent said that I was one of the top three busiest people in the country.
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We tell stories. We talk about statistics. And in 1978, we added an element of the show that gave it its heartbeat: the long distance dedication.
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The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
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As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.