David F. D'Alessandro Quotes

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

David F. D'Alessandro

• Capable
• Brand
• Fair

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

David F. D'Alessandro

• Everything
• Communicate
• Despite

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

David F. D'Alessandro

• Message
• Boredom
• Builder

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

David F. D'Alessandro

• Identity
• Project
• Brands

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

David F. D'Alessandro

• Positive
• Enemy
• Yourself

A business based on brand is, very simply, a business primed for success.

David F. D'Alessandro

• Business
• Success
• Simply

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

David F. D'Alessandro

• Leadership
• Process
• Company

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

David F. D'Alessandro

• Strong
• Balance
• Manufacturers

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

David F. D'Alessandro

• Nature
• Excuse
• Finding

The truth is the best brands, like the most interesting people, have a keen sense of self.

David F. D'Alessandro

• Interesting
• Sense
• Brands