Alexander Osterwalder Quotes
You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.

Quotes to Explore
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I went to India and met some people who had been involved in this guerrilla business, middle-class people who were rather vain and foolish. There was no revolutionary grandeur to it. Nothing.
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I'm interested in giving business an opportunity by improving the tax environment to invest and grow with Pennsylvania, to expand and put more money in capital investment and creating jobs.
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Usually when you're working is when people want you to work. They don't want you as much when you're not working. That's the frustrating nature of our business.
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I didn't get here for my acting... but I love show business.
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I try not to get involved in the business of prediction. It's a quick way to look like an idiot.
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I reject the insurance model. I think we should have a free-market approach to healthcare.
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Writing is a solitary journey, so I am always excited to go out on book tour and meet readers one-on-one.
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Let us remember: One book, one pen, one child, and one teacher can change the world.
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If government were a product, selling it would be illegal.
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When a product is made, everyone hopes for the best. Whether it could have been better or not is more of an afterthought.
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If you have a line of business - I know this as a CEO - or if you have a teenager - I know this as a parent - who have a spending problem, what do you do? You quit giving them money.
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In the house in Beverly Hills where our four children grew up, living conditions were a few thousand times improved over the old tenement on New York's East 93rd Street we Marx Brothers called home.
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The moment I said I'd finished a book, I knew what would happen. There would be a bidding war, and I would end up with someone who'd got the fattest wallet, who had bought it because I'd written Harry Potter. That would have been why.
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So many people are working in vaudeville today that I looked for three weeks to book enough acts for an hour bill and didn't have them until the night before we opened in Buffalo and money was no object!
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You know, I lose patience really easily; I'd rather shop in the grocery store than in the department store. I can pick an apple like nobody's business.
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Are we going to just change the personalities in the speakership? Or are we going to fundamentally transform the way we do business here in Washington, D.C.?
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I lived for four years in the 1930s with these individuals and the only time that I wasn't thinking about dealing with physical suffering is when I was working on this book. I've never been more alive as when I worked on this book.
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I do believe in standing for something more than just a product.
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The book has many different characteristics: some are extremely old-fashioned storytelling traits, but there are also a fair number of postmodern traits, and the self-consciousness is one.
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The important fact is they're a first mover in a high-margin business that will have increased adoption rates as we move forward.
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It's hard to write when you think every sentence is going to be read by a million kids.
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When you're still, and some actors are really brilliant at that, you bring a kind of energy to you as opposed to sending the energy out. There are some actors, like Gary Cooper or Kevin Spacey, that are absolutely brilliant - Gene Hackman is another - at being and allowing the audience to just do the work.
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Nobody wants an ugly book.
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You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.