Eliot Spitzer Quotes
H&R Block is a company that has been advertising itself quite consistently as being in your corner. I think it is fair to say that they have not been in your corner but have been putting customers in the corner instead.
Quotes to Explore
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Businesses can't afford to react to what their customers want; they need to anticipate their needs.
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It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.
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I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
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There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
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I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
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If Chevy Chase had not been an actor, he might have been a very popular guy in advertising, or whatever field he would have gone into, because of his charisma.
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Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
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The Russian customers don't feel very comfortable with online transactions.
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What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
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When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel.
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You really want to get a headache? Try to understand Internet advertising.
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Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.
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The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. The advantage of the enterprise companies is they are not as subject to consumer trend, fad, behavior.
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To customers, it's the shirt that matters, not where it's made.
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The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
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I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.
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In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in.
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Advertising's always been a considerable pressure on publishers.
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Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.
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The Internet search engines are becoming a crucial way for dealers to connect with in-market car buyers. That's why we felt it was important to sponsor this market research. We're delighted to share these results with the auto industry, to help promote greater awareness of an exciting new Internet advertising medium.
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Focus on how the end-user customers perceive the impact of your innovation - rather than on how you, the innovators, perceive it.
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By the time that product is ready to be distributed widely, it will already have established customers.
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I think the large part of the function of the Internet is it is archival. It's unreliable to the extent that word on the street is unreliable. It's no more unreliable than that. You can find the truth on the street if you work at it. I don't think of the Internet or the virtual as being inherently inferior to the so-called real.
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H&R Block is a company that has been advertising itself quite consistently as being in your corner. I think it is fair to say that they have not been in your corner but have been putting customers in the corner instead.
