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If you're a vegan fast food joint in L.A., you just don't speak the same language as the heartland.
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I was totally humbled by how hard it is to create a product every day that needs to be made from scratch.
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The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.
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After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet.
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Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine.
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My family were all entrepreneurs, including my parents and grandparents.
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Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.
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Square Roots creates campuses of climate-controlled, indoor, hydroponic vertical farms, right in the hearts of our biggest cities.
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I went to New York to train as a chef, and I had the good or bad fortune, depending on how you describe it, of being right there during 9/11. It was one of the best and the worst experiences.
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If you've ever done something you love and go do something you like, it's like chewing on sawdust.
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It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.
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Realtime ads are the perfect way for an advertiser to connect with users in a social environment.
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I had this attitude, that Silicon Valley obnoxious attitude, that I know what I'm doing, and the rest was going to be pretty easy.
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We have been growing more food than we need since the '60s... what we have is a terrible distribution problem.
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The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.
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I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful.
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At Tesla, we don't go into a community and think we're going to sell one or two cars.
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Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen.
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When you have the demand, you can change the government policies that create McDonald's and junk food.
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Start with the young, work with them until they are adults, and they will demand real food.
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The Kitchen's mission is to strengthen communities by bringing local, real food to everyone.
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The support we received at OneRiot from the beginning has been amazing. Everyone's door was open, and everyone was rooting for our success. In turn, our team at OneRiot has done everything we can to return the favor.
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You bring people together with food. You connect them and tie the fabric of society together through food.
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Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.