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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
Seth Godin
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Ideas that spread win.
Seth Godin
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Products that are remarkable get talked about.
Seth Godin
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Change isn't made by asking permission. Change is made by asking forgiveness, later.
Seth Godin
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Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to happen.
Seth Godin
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The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
Seth Godin
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But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
Seth Godin
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
Seth Godin
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'Teamwork' is the word that bosses use when they actually mean 'Do what I say'
Seth Godin
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There's a big difference between not settling and not starting.
Seth Godin
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We do not need to teach students to embrace the status quo.
Seth Godin
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
Seth Godin
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Surprise comes from defying expectations.
Seth Godin
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
Seth Godin
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
Seth Godin
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Art is a personal act of courage.
Seth Godin
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
Seth Godin
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
Seth Godin
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When kids grow up wanting to be you, you matter.
Seth Godin
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
Seth Godin
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We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?
Seth Godin
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Say what you believe and see who follows.
Seth Godin
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When in doubt, tell yourself the truth.
Seth Godin
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The conversation is happening about your brand whether you're a part of it or not.
Seth Godin
