Seth Godin Quotes
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
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Becoming a superstar takes about 10,000 hours of hard work.
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I wonder why anyone would hesitate to be generous with their writing. I mean, if you really want to make a living, go to Wall Street and trade oil futures ... We're writers. We're doing something that is inherently a generous act. We're exposing ourselves to the muse and to the things that frighten us. Why do that if you're not willing to be generous? And paradoxically, almost ironically, it turns out that the more generous you are, the more money you make. But that's secondary. For me, the privilege of being generous is why I get to do this.
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Don’t do it because it’s your job, do it because you can.
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It takes confidence and guts to intentionally create tension.
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If you measure it, it will improve.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Art is what we do when we're truly alive.
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Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Marketing management is now tribal leadership.
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'Teamwork' is the word that bosses use when they actually mean 'Do what I say'
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The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.
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Seeing, despite the name, isn’t merely visual.
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Surprise comes from defying expectations.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
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Kings fear change. Leaders crave it.
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You don't need a new plan for next year. You need a commitment.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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You don't need more time in your day. You need to decide.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.