Seth Godin Quotes
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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Don’t do it because it’s your job, do it because you can.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Giving people what they want isn't always what they want.
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Ideas that spread win.
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Choose your customers, choose your future.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Why waste a sentence saying nothing?
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Everyone is not your customer.
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People are not afraid of failure, they're afraid of blame.
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At the age of four, you were an artist. And at seven, you were a poet.
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You don't need more time in your day. You need to decide.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.
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The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
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You don't need a new plan for next year. You need a commitment.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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If you measure it, it will improve.
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Seeing, despite the name, isn’t merely visual.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.