Seth Godin Quotes
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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More time to decide without more information just creates anxiety, not insight.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Remarkable work often comes from making choices when everyone else feels as though there is no choice.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers.
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Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
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Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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You don't need more time in your day. You need to decide.
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Ideas that spread win.
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I made a decision to write for my readers, not to try to find more readers for my writing.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist.