Seth Godin Quotes
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Leading is a skill, not a gift. You're not born with it, you learn how.
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Habits are more powerful than fears.
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Just because something is easy to measure doesn't mean it's important.
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When your art fails, make better art.
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Criticism comes to those who stand out.
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People watch what you do more than listen to what you say.
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Everyone is not your customer.
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What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
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Are you doing work worth doing, or are you just doing your job?
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Change isn't made by asking permission. Change is made by asking forgiveness, later.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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If you want customers to hear about you, make something worth talking about.
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The cost of being wrong is less than the cost of doing nothing.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Leadership, on the other hand, is about creating change you believe in.
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As soon as you are willing to say 'it's not for you', you're freed up to make art.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.
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Say what you believe and see who follows.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.