Seth Godin Quotes
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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One way to sell a consumer something in the future is simply to get his or her permission in advance.
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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In fact, most of the time, people with similar information, similar beliefs and similar apparent choices will choose similar actions. So if you want to know why someone does what they do, start with what they know, what they believe and where they came from. Dismissing actions we don't admire merely because we don't care enough to have empathy is rarely going to help us make the change we seek. It doesn't help us understand, and it creates a gulf that drives us apart.
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No one knows more about the way you think than you do.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Art isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Choose your customers, choose your future.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Leadership is the art of giving people a platform for spreading ideas that work.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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It takes confidence and guts to intentionally create tension.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.
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Leading is a skill, not a gift. You're not born with it, you learn how.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Play a new game, not the older game but faster.
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You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.