Seth Godin Quotes
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Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
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A brand that stands for what all brands stand for stands for nothing much.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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Just because something is easy to measure doesn't mean it's important.
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Choose your customers, choose your future.
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The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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No one knows more about the way you think than you do.
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Positive thinking is hard. Worth it, though.
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Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.
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Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.
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The easier it is to quantify, the less it's worth.
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There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.
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Why waste a sentence saying nothing?
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Shame must be accepted to be effective.
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Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.
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I made a decision to write for my readers, not to try to find more readers for my writing.