Seth Godin Quotes
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Choose your customers, choose your future.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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A brand that stands for what all brands stand for stands for nothing much.
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The easier it is to quantify, the less it's worth.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
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Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.
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Play a new game, not the older game but faster.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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Why waste a sentence saying nothing?
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Just because something is easy to measure doesn't mean it's important.
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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
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There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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Positive thinking is hard. Worth it, though.
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Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.