Seth Godin Quotes
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You don't need more time in your day. You need to decide.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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If you measure it, it will improve.
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When your art fails, make better art.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Ideas that spread win.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist.
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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No one knows more about the way you think than you do.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
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The best marketing strategy is to destroy your industry before your competition does.
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Art is what we do when we're truly alive.
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Everyone picks the best one when given a choice.