Seth Godin Quotes
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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Shame must be accepted to be effective.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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The first rule of doing work that matters: Go to work on a regular basis.
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Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.
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It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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When your art fails, make better art.
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It takes confidence and guts to intentionally create tension.
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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
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Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.
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The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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Don’t be different just to be different. Be different to be better.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.