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The conversation is happening about your brand whether you're a part of it or not.
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Don’t do it because it’s your job, do it because you can.
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Everyone is not your customer.
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If you measure it, it will improve.
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Don’t be different just to be different. Be different to be better.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Surprise comes from defying expectations.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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I've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work.
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When your art fails, make better art.
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We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Criticism comes to those who stand out.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Becoming a superstar takes about 10,000 hours of hard work.
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Are you doing work worth doing, or are you just doing your job?
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Leadership is the art of giving people a platform for spreading ideas that work.
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Art is what we do when we're truly alive.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.