Seth Godin Quotes
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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Market-driven design builds the success of the product's marketing into the product itself.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.
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Don’t be different just to be different. Be different to be better.
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But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
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Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
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The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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What evidence would you need to see to change your mind about this?
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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The resistance is not something to be avoided, it's something to seek out.
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Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
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The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!
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Leadership is the art of giving people a platform for spreading ideas that work.
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Learning is not watching a video, learning is taking action and seeing what happens.
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I hope I'm better looking than Yoda, but - I'm really interested in people who have something to say, a change they want to make and can't figure out why they can't make it spread.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.