Seth Godin Quotes
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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Becoming a superstar takes about 10,000 hours of hard work.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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One way to sell a consumer something in the future is simply to get his or her permission in advance.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Treat different people differently. Anything else is a compromise.
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The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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If you could do tomorrow over again, would you?
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Leading is a skill, not a gift. You're not born with it, you learn how.