Seth Godin Quotes
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.
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The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.
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You don't need more time in your day. You need to decide.
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I do not think you can get rid of the fear... but you can dance with it.
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Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
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Giving people what they want isn't always what they want.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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Ideas that spread win.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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You don't need a new plan for next year. You need a commitment.
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But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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At the age of four, you were an artist. And at seven, you were a poet.
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To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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I made a decision to write for my readers, not to try to find more readers for my writing.
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Don’t do it because it’s your job, do it because you can.
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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
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Seeing, despite the name, isn’t merely visual.