Seth Godin Quotes
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A brand that stands for what all brands stand for stands for nothing much.
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Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
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It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
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It takes confidence and guts to intentionally create tension.
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What evidence would you need to see to change your mind about this?
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You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Surprise and delight and connection are remarkable.
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Marketing management is now tribal leadership.
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Learning is not watching a video, learning is taking action and seeing what happens.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Why waste a sentence saying nothing?
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Evolution is the most popular way we have for dealing with change.
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You don't need a new plan for next year. You need a commitment.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
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Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.
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The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!
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Leading is a skill, not a gift. You're not born with it, you learn how.
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I hope I'm better looking than Yoda, but - I'm really interested in people who have something to say, a change they want to make and can't figure out why they can't make it spread.
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But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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The cost of being wrong is less than the cost of doing nothing.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.