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The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.
Seth Godin
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The rest of the world isn't nearly as important as the few who are here.
Seth Godin
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
Seth Godin
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Average feels safe but it's not. It's invisible.
Seth Godin
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Your success is no longer about your ability to do what you are told, and do it well.
Seth Godin
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The challenge of our time is to find a journey worthy of your heart and your soul.
Seth Godin
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
Seth Godin
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One key to moving forward is knowing what to leave behind.
Seth Godin
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If you're not the best in the world at what you do, then you have to get better.
Seth Godin
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Giving people what they want isn't always what they want.
Seth Godin
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One way to sell a consumer something in the future is simply to get his or her permission in advance.
Seth Godin
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
Seth Godin
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If you try to delight the undelightable, you've made yourself miserable for no reason.
Seth Godin
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Practice works because practice gives us a chance to relax enough to make smart choices.
Seth Godin
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People talking about you is far more effective than talking about yourself.
Seth Godin
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
Seth Godin
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A brand that stands for what all brands stand for stands for nothing much.
Seth Godin
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People rarely buy what they need. They buy what they want.
Seth Godin
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Who gets to decide what you want?
Seth Godin
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
Seth Godin
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What you do for a living is not be creative, what you do for a living is ship.
Seth Godin
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
Seth Godin
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Being charismatic doesn't make you a leader. Being a leader makes you charismatic.
Seth Godin
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Nine years of experience is very different from one year of experience, nine times.
Seth Godin
