Seth Godin Quotes
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Positive thinking is hard. Worth it, though.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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If you can't make money from attention, you should do something else for a living.
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Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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You can risk being wrong or you can be boring.
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What you do for a living is not be creative, what you do for a living is ship.
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People are not afraid of failure, they're afraid of blame.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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One key to moving forward is knowing what to leave behind.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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The challenge of our time is to find a journey worthy of your heart and your soul.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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We are leaving the industrial economy and entering the connection economy.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !