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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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You can't lose. Go, go, go!
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Positive thinking is hard. Worth it, though.
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It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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The challenge of our time is to find a journey worthy of your heart and your soul.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Leading is a skill, not a gift. You're not born with it, you learn how.
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One key to moving forward is knowing what to leave behind.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.
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Nine years of experience is very different from one year of experience, nine times.
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The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.
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There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.
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You can risk being wrong or you can be boring.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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If not enough people doubt you, you're not making a difference.
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The notion that I do my work here, now, like this, even when I do not feel like it, and especially when I do not feel like it, is very important. Because lots and lots of people are creative when they feel like it, but you are only going to become a professional if you do it when you don't feel like it. And that emotional waiver is why this is your work and not your hobby.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.