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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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We don't need more stuff, we need more humanity.
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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If you want to be a leader, go lead
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No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things
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I wonder why anyone would hesitate to be generous with their writing. I mean, if you really want to make a living, go to Wall Street and trade oil futures ... We're writers. We're doing something that is inherently a generous act. We're exposing ourselves to the muse and to the things that frighten us. Why do that if you're not willing to be generous? And paradoxically, almost ironically, it turns out that the more generous you are, the more money you make. But that's secondary. For me, the privilege of being generous is why I get to do this.
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If I fail more than you do, I win.
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Go do something interesting. Ask if you need help.
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If you're remarkable it's likely that some people won't like you.
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When you are trusted because you care, it's quite likely the revenue will take care of itself
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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Just about anything worth doing is worth doing better.
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Now for the first time, you can choose yourself. You can be responsible for what you do and how you do it. You have to do the hard work of finding and pleasing an audience.
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You don't need a new plan for next year. You need a commitment.
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By the time there is a case study about your industry, you are already too late.
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One way to work the system is to work the system. The other way is to refuse to work it.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Own your dreams. There is no better way to make them happen.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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You can't lose. Go, go, go!