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Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Seth Godin
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Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.
Seth Godin
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Being charismatic doesn't make you a leader. Being a leader makes you charismatic.
Seth Godin
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It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.
Seth Godin
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The reason they want you to fit in... is that once you do, then they can ignore you.
Seth Godin
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Everyone is not your customer.
Seth Godin
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As soon as you are willing to say 'it's not for you', you're freed up to make art.
Seth Godin
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
Seth Godin
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Learning is not watching a video, learning is taking action and seeing what happens.
Seth Godin
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What is school for? If you're not asking that, you're wasting time and money.
Seth Godin
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth Godin
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Finding new ways, more clever ways to interrupt people doesn't work.
Seth Godin
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
Seth Godin
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
Seth Godin
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
Seth Godin
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Keep starting until you finish.
Seth Godin
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When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.
Seth Godin
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The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.
Seth Godin
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The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.
Seth Godin
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People rarely buy what they need. They buy what they want.
Seth Godin
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
Seth Godin
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Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist.
Seth Godin
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
Seth Godin
