Seth Godin Quotes
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When you can swim, who cares how deep the water is?
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A book is a souvenir of an idea.
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The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.
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Change almost never fails because it's too early. It almost always fails because it's too late.
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The goal is to be on the hook, not to let someone else do the scary parts.
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What you do for a living is not be creative, what you do for a living is ship.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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If you're remarkable it's likely that some people won't like you.
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Skepticism doesn't help you hear.
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The job is not your work; what you do with your heart and soul is the work.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
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Gratitude and opportunity create more of the same.
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Marketing management is now tribal leadership.
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Just about anything worth doing is worth doing better.
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Don’t be different just to be different. Be different to be better.
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Nine years of experience is very different from one year of experience, nine times.
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Seeing, despite the name, isn’t merely visual.
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Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.
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Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.
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People talking about you is far more effective than talking about yourself.
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.