Seth Godin Quotes
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Evolution is the most popular way we have for dealing with change.
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Who gets to decide what you want?
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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The problem with the race to the bottom is that you might win
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The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies" of others.
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Habits are where our lives and careers and bodies are made.
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Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.
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Art is a personal act of courage, something one human does that creates change in another.
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The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!
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Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Treat different people differently. Anything else is a compromise.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.
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Ideas in secret die. They need light and air or they starve to death.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Positive thinking is hard. Worth it, though.
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Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.
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If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.