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Marketing begins before the product is launched.
Seth Godin
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Art is a personal act of courage, something one human does that creates change in another.
Seth Godin
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Marketing management is now tribal leadership.
Seth Godin
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When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.
Seth Godin
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
Seth Godin
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It might be bold to put your work into the world unadorned, but it's probably ineffective.
Seth Godin
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
Seth Godin
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
Seth Godin
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
Seth Godin
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The definition of a revolution: it destroys the perfect and enables the impossible.
Seth Godin
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
Seth Godin
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
Seth Godin
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Every activity worth doing has a learning curve.
Seth Godin
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More time to decide without more information just creates anxiety, not insight.
Seth Godin
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How was your day? If your answer was "fine," then I don't think you were leading.
Seth Godin
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If you want to be a leader, go lead
Seth Godin
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
Seth Godin
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I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
Seth Godin
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Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.
Seth Godin
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Seeing, despite the name, isn’t merely visual.
Seth Godin
