Seth Godin Quotes
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Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer
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Every activity worth doing has a learning curve.
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Skepticism doesn't help you hear.
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The rest of the world isn't nearly as important as the few who are here.
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I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
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Risking the appearance of weakness takes strength. And the market knows it.
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Art is what we're doing when we do our best work.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.
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Plans are great, but missions are better.
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You can't win by being more average than average.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Average feels safe but it's not. It's invisible.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.
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If you're remarkable it's likely that some people won't like you.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Design is the last great competitive advantage.
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One way to work the system is to work the system. The other way is to refuse to work it.
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Positive thinking is hard. Worth it, though.