Seth Godin Quotes
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The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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If you want to be a leader, go lead
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
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Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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One way to sell a consumer something in the future is simply to get his or her permission in advance.
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Faith in yourself, in your friends, in your colleagues and most of all, faith in your ability to impact our future is the best strategy I know.
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Finding new ways, more clever ways to interrupt people doesn't work.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Go ahead, fail. Try to avoid mistakes, though.
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The combination of passion and art is what makes someone a linchpin.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Positive thinking is hard. Worth it, though.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The habit of doing more than is necessary can only be earned through practice.