Seth Godin Quotes
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Nine years of experience is very different from one year of experience, nine times.
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Just imagine how much you'd get done if you stopped actively sabotaging your own work.
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Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The job is not the work.
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I think "creativity" is better described as failing repeatedly until you get something right.
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More time to decide without more information just creates anxiety, not insight.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.
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So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
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Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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The challenge of our time is to find a journey worthy of your heart and your soul.
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Gratitude and opportunity create more of the same.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.