-
You can risk being wrong or you can be boring.
-
When we think about what might go wrong, we're more likely to design something that goes right.
-
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
-
It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
-
Finding new ways, more clever ways to interrupt people doesn't work.
-
The easier it is to quantify, the less it's worth.
-
The combination of passion and art is what makes someone a linchpin.
-
People rarely buy what they need. They buy what they want.
-
You can't lose. Go, go, go!
-
Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
-
There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.
-
People talking about you is far more effective than talking about yourself.
-
Gratitude and opportunity create more of the same.
-
Learning is not watching a video, learning is taking action and seeing what happens.
-
Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.
-
Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
-
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
-
Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.
-
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
-
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
-
How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.
-
The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
-
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
-
Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.