Seth Godin Quotes
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Evolution is the most popular way we have for dealing with change.
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The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/ responded/ insisted to what happened yesterday.
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Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
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Why waste a sentence saying nothing?
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You cannot buy your way to share of voice today; you cannot buy attention anymore.
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A one-hit wonder is a legend who stopped early.
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Choose your customers, choose your future.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Shame must be accepted to be effective.
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It turns out that the people who like their jobs the most are also the ones who are doing the best work, making the greatest impact, and changing the most.
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If you want to be a leader, go lead
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
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Learning is not done to you, it is something you choose to do.
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The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Finding new ways, more clever ways to interrupt people doesn't work.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.