Seth Godin Quotes
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Treat different people differently. Anything else is a compromise.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things, you're an artist.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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If you can raise money, you're never going to have trouble getting a job.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers.
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It takes three years to be an overnight success, sometimes more.
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One way to sell a consumer something in the future is simply to get his or her permission in advance.
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When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
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The notion that I do my work here, now, like this, even when I do not feel like it, and especially when I do not feel like it, is very important. Because lots and lots of people are creative when they feel like it, but you are only going to become a professional if you do it when you don't feel like it. And that emotional waiver is why this is your work and not your hobby.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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Becoming a superstar takes about 10,000 hours of hard work.
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Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
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You can't lose. Go, go, go!
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You don't need a new plan for next year. You need a commitment.
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Are you doing work worth doing, or are you just doing your job?
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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People are not afraid of failure, they're afraid of blame.