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The problem with the race to the bottom is that you might win
Seth Godin
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We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.
Seth Godin
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Your generosity is more important than your perfection.
Seth Godin
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The one path that never works is the most common one: doing nothing at all.
Seth Godin
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Art is a personal act of courage, something one human does that creates change in another.
Seth Godin
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
Seth Godin
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If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin
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Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth Godin
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
Seth Godin
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If you're different somehow and have made yourself unique, people will find you and pay you more.
Seth Godin
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
Seth Godin
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
Seth Godin
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The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal.
Seth Godin
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Nine years of experience is very different from one year of experience, nine times.
Seth Godin
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Don’t be different just to be different. Be different to be better.
Seth Godin
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What is school for? If you're not asking that, you're wasting time and money.
Seth Godin
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
Seth Godin
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Marketing management is now tribal leadership.
Seth Godin
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It might be bold to put your work into the world unadorned, but it's probably ineffective.
Seth Godin
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The goal is to be on the hook, not to let someone else do the scary parts.
Seth Godin
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By the time there is a case study about your industry, you are already too late.
Seth Godin
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When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.
Seth Godin
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The application process changes the list of who applies. Your applicants reflect your methods.
Seth Godin
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
Seth Godin
