Seth Godin Quotes
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If you want to be a leader, go lead
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It might be bold to put your work into the world unadorned, but it's probably ineffective.
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The job isn't to catch up to the status quo; the job is to invent the status quo.
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Kings fear change. Leaders crave it.
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Mass marketing means appealing to the masses which means appealing to the average.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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We're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting sort of impatience.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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By the time there is a case study about your industry, you are already too late.
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Your generosity is more important than your perfection.
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Excellence isn't about meeting the spec, it's about setting the spec.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Evolution is the most popular way we have for dealing with change.
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So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
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The application process changes the list of who applies. Your applicants reflect your methods.
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The problem with the race to the bottom is that you might win
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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A dialogue leads to connection, which leads to trust which leads to engagement
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Content Marketing is all the Marketing that's left.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.