Seth Godin Quotes
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Good marketers tell a story.
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Many Things That Are True Are True Because You Believe Them.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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Leaders who set out to give are more productive than leaders who seek to get.
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We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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The one path that never works is the most common one: doing nothing at all.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Our cultural instinct is to wait to get picked. No one is going to pick you. Pick yourself.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Leadership, on the other hand, is about creating change you believe in.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.