Seth Godin Quotes
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.
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If you want to be a leader, go lead
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.
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We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.
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Marketing begins before the product is launched.
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The world is begging for you to lead.
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Big ideas are little ideas that no-one killed too soon.
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Go ahead, fail. Try to avoid mistakes, though.
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By the time there is a case study about your industry, you are already too late.
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A book is a souvenir of an idea.
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As soon as we associate reading with a test, we've missed the point.
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The goal is to be on the hook, not to let someone else do the scary parts.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Excellence isn't about meeting the spec, it's about setting the spec.
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The way you make something happen is to do something that a fool could screw up.
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The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/ responded/ insisted to what happened yesterday.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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What you do for a living is not be creative, what you do for a living is ship.