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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
Seth Godin
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Connect, create meaning, make a difference, matter, be missed.
Seth Godin
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
Seth Godin
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The way you make something happen is to do something that a fool could screw up.
Seth Godin
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Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
Seth Godin
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Gifts are not favors. If you expect something in return, it's not a gift.
Seth Godin
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If failure isn't an option, then success isn't either. Success is just failure repeated until it works.
Seth Godin
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When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth Godin
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You have everything you need to build something far bigger than yourself.
Seth Godin
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It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.
Seth Godin
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We're all born creative, it takes a little while to become afraid.
Seth Godin
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Design is the last great competitive advantage.
Seth Godin
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The reason they want you to fit in... is that once you do, then they can ignore you.
Seth Godin
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The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.
Seth Godin
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Make enough mole hills, and eventually you will build a mountain.
Seth Godin
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The ONLY thing leaders have in common is the shared decision to lead.
Seth Godin
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Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
Seth Godin
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The future isn't so much about absorbing or tolerating change, it's about making change.
Seth Godin
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Seth Godin
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
Seth Godin
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The job isn't to catch up to the status quo; the job is to invent the status quo.
Seth Godin
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
Seth Godin
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth Godin
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Skepticism doesn't help you hear.
Seth Godin
