Seth Godin Quotes
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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The only purpose of starting is to finish
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Effort is its own reward if you allow it to be.
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The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
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You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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No is the foundation that we can build our yes on.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Mass marketing means appealing to the masses which means appealing to the average.
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Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.
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Art...is the intentional act of using your humanity to create a change in another person...Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people.
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The way you make something happen is to do something that a fool could screw up.
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As soon as we associate reading with a test, we've missed the point.
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You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.
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Leaders who set out to give are more productive than leaders who seek to get.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Art is a personal act of courage, something one human does that creates change in another.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.