Seth Godin Quotes
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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The goal has never been to always succeed. The goal is to be allowed to keep initiating.
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Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
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Leaders who set out to give are more productive than leaders who seek to get.
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Earn trust, earn trust, earn trust. Then you can worry about the rest.
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You don't need more time in your day. You need to decide.
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The way to get unstuck is to start down the wrong path, right now.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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At the heart of art is learning to see
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The first thing you do when you sit down at the computer: If you're an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/ responded/ insisted to what happened yesterday.
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Every revolution destroys the average middle first and most savagely.
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When you put your ideas in the world, then, and only then, do you know if they're real.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Our cultural instinct is to wait to get picked. No one is going to pick you. Pick yourself.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.