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Data is not useful until it becomes information.
 Seth Godin
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
 Seth Godin
					 
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
 Seth Godin
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Successful people are the ones who are breaking the rules.
 Seth Godin
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The universal truth is beyond question-the only people who excel are those who have decided to do so.
 Seth Godin
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
 Seth Godin
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A book is a souvenir of an idea.
 Seth Godin
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The way you make something happen is to do something that a fool could screw up.
 Seth Godin
					 
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
 Seth Godin
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No is the foundation that we can build our yes on.
 Seth Godin
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I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
 Seth Godin
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
 Seth Godin
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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
 Seth Godin
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
 Seth Godin
					 
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
 Seth Godin
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A dialogue leads to connection, which leads to trust which leads to engagement
 Seth Godin
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My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.
 Seth Godin
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
 Seth Godin
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It might be bold to put your work into the world unadorned, but it's probably ineffective.
 Seth Godin
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The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
 Seth Godin
					 
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
 Seth Godin
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Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.
 Seth Godin
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The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.
 Seth Godin
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Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.
 Seth Godin
					 
