Seth Godin Quotes
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A book is a souvenir of an idea.
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You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
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The one path that never works is the most common one: doing nothing at all.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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Successful people are the ones who are breaking the rules.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.
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Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.
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What evidence would you need to see to change your mind about this?
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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There's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Art is a personal act of courage, something one human does that creates change in another.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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The only purpose of customer service is to change feelings.
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Soon is not as good as now.
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Data is not useful until it becomes information.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.