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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
Seth Godin
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Communication is the transfer of emotion.
Seth Godin
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Your success is no longer about your ability to do what you are told, and do it well.
Seth Godin
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
Seth Godin
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Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.
Seth Godin
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The only purpose of customer service is to change feelings.
Seth Godin
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth Godin
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
Seth Godin
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Anyone who says failure is not an option has also ruled out innovation.
Seth Godin
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If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.
Seth Godin
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
Seth Godin
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
Seth Godin
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When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth Godin
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
Seth Godin
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Seth Godin
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Following the well-lit path, offers little in the way of magic.
Seth Godin
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Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
Seth Godin
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
Seth Godin
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Go ahead, do something impossible.
Seth Godin
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
Seth Godin
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Your history of work is as important as the work you'll do tomorrow.
Seth Godin
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
Seth Godin
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Surprise and differentiation have far more impact than noise does.
Seth Godin
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Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.
Seth Godin
