Seth Godin Quotes
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Copy, not from your industry, from others. You have to go where there is no competition.
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Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.
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Art is what we're doing when we do our best work.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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Living and breathing an authentic story is the best way to survive in a conversation-rich world.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Don't fix me; Love me for what's broken.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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A product for everyone rarely reaches much of anyone.
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Do you know what people want more than anything? They want to be missed.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Connect, create meaning, make a difference, matter, be missed.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.