Seth Godin Quotes
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
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It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent in the universe instead. We've all been offered access to so many tools, so many valuable connections, so many committed people. What an opportunity.
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The enemy of fear is creativity.
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We don't become mediocre all at once, and we rarely do it on purpose.
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Too often, the person who wrecks our work is us.
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We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.
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Leadership, on the other hand, is about creating change you believe in.
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Marketing begins before the product is launched.
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Don't fix me; Love me for what's broken.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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The goal has never been to always succeed. The goal is to be allowed to keep initiating.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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The one path that never works is the most common one: doing nothing at all.