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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
Seth Godin
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Don't fix me; Love me for what's broken.
Seth Godin
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Gifts are not favors. If you expect something in return, it's not a gift.
Seth Godin
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Figure out the people part and the technology gets a whole lot simpler.
Seth Godin
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
Seth Godin
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth Godin
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The combination of passion and art is what makes someone a linchpin.
Seth Godin
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
Seth Godin
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You can't win by being more average than average.
Seth Godin
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
Seth Godin
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth Godin
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
Seth Godin
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
Seth Godin
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
Seth Godin
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I feel like I'm treating people as I'd like to be treated.
Seth Godin
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
Seth Godin
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
Seth Godin
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Do you know what people want more than anything? They want to be missed.
Seth Godin
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Data is not useful until it becomes information.
Seth Godin
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I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.
Seth Godin
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You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
Seth Godin
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The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.
Seth Godin
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Making promises and keeping them is a great way to build a brand.
Seth Godin
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
