Seth Godin Quotes
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In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
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Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Playing the game is a form of winning the game. In those competitions, we win by being resilient.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
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Permission marketing is marketing without interruptions.
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You can't win by being more average than average.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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I define anxiety as experiencing failure in advance.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Risking the appearance of weakness takes strength. And the market knows it.
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Do you know what people want more than anything? They want to be missed.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
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Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
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Surprise and differentiation have far more impact than noise does.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
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Here's the thing: The book that will most change your life is the book you write.
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Caring, it turns out, is a competitive advantage, and one that takes effort, not money.