Seth Godin Quotes
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.
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Permission marketing is marketing without interruptions.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
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New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.
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The big win is when you refuse to settle for average or mediocre.
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A dialogue leads to connection, which leads to trust which leads to engagement
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You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Here's the thing: The book that will most change your life is the book you write.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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Marketing is a contest for people's attention.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
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You can game the social media in the short run, but not for long.
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You don't have to settle. It's a choice you get to make every day.