Seth Godin Quotes
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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The big win is when you refuse to settle for average or mediocre.
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It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent in the universe instead. We've all been offered access to so many tools, so many valuable connections, so many committed people. What an opportunity.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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Permission marketing is marketing without interruptions.
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
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I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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The instinct to produce great work doesn't require a fancy notebook.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.