Seth Godin Quotes
-
Surprise and differentiation have far more impact than noise does.
-
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
-
We don't become mediocre all at once, and we rarely do it on purpose.
-
In our desire to please everyone, it's very easy to end up being invisible or mediocre.
-
The big win is when you refuse to settle for average or mediocre.
-
Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
-
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
-
Your history of work is as important as the work you'll do tomorrow.
-
One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
-
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
-
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
-
In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
-
All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
-
You can't win by being more average than average.
-
Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
-
Risking the appearance of weakness takes strength. And the market knows it.
-
When the room brightens when you walk in, you matter.
-
Care. Care more than you need to, more often than expected, more completely than the other guy.
-
Figure out the people part and the technology gets a whole lot simpler.
-
There's no correlation between how good your idea is and how likely your organization will be to embrace it.
-
The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
-
Dreams are difficult to build and easy to destroy.
-
Here's the thing: The book that will most change your life is the book you write.
-
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.