Seth Godin Quotes
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You can't win by being more average than average.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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The big win is when you refuse to settle for average or mediocre.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.
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Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it.
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One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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Do you know what people want more than anything? They want to be missed.
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Marketing begins before the product is launched.
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The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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We don't become mediocre all at once, and we rarely do it on purpose.
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Surprise and differentiation have far more impact than noise does.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Risking the appearance of weakness takes strength. And the market knows it.
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Figure out the people part and the technology gets a whole lot simpler.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Too often, the person who wrecks our work is us.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.