Seth Godin Quotes
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Permission marketing is marketing without interruptions.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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The big win is when you refuse to settle for average or mediocre.
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New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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A dialogue leads to connection, which leads to trust which leads to engagement
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The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.
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Mass marketing means appealing to the masses which means appealing to the average.
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We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
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Marketing is a contest for people's attention.
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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The cost of being wrong is less than the cost of doing nothing.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again