Seth Godin Quotes
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
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When the room brightens when you walk in, you matter.
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The big win is when you refuse to settle for average or mediocre.
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In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
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Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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Here's the thing: The book that will most change your life is the book you write.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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What I mean by art is the human act of doing something that connects us to someone else
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Do you know what people want more than anything? They want to be missed.
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The combination of passion and art is what makes someone a linchpin.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Marketing begins before the product is launched.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent in the universe instead. We've all been offered access to so many tools, so many valuable connections, so many committed people. What an opportunity.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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You can't win by being more average than average.
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.