Seth Godin Quotes
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I define anxiety as experiencing failure in advance.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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The combination of passion and art is what makes someone a linchpin.
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Dreams are difficult to build and easy to destroy.
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What I mean by art is the human act of doing something that connects us to someone else
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Don't create for the masses. Create for the people who are your kind of weird.
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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
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Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
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Authenticy in marketing is telling a story people want to hear.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Surprise and differentiation have far more impact than noise does.
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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You can't win by being more average than average.
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Do you know what people want more than anything? They want to be missed.
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Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
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Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.