Seth Godin Quotes
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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Authenticy in marketing is telling a story people want to hear.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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Making promises and keeping them is a great way to build a brand.
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You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
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Dreams are difficult to build and easy to destroy.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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Figure out the people part and the technology gets a whole lot simpler.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
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When you put your ideas in the world, then, and only then, do you know if they're real.
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Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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Successful people are the ones who are breaking the rules.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.