Seth Godin Quotes
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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Don't waste time looking for a better pencil: learn to write better.
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You can't win by being more average than average.
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In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
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Permission marketing is marketing without interruptions.
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What I mean by art is the human act of doing something that connects us to someone else
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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The combination of passion and art is what makes someone a linchpin.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
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Copy, not from your industry, from others. You have to go where there is no competition.
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People who can spread ideas regardless of what those ideas are, win.
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Surprise and differentiation have far more impact than noise does.
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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Risking the appearance of weakness takes strength. And the market knows it.
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Every revolution destroys the average middle first and most savagely.
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Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.