Seth Godin Quotes
-
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
-
Playing the game is a form of winning the game. In those competitions, we win by being resilient.
-
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
-
Authenticy in marketing is telling a story people want to hear.
-
The big win is when you refuse to settle for average or mediocre.
-
Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
-
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
-
Copy, not from your industry, from others. You have to go where there is no competition.
-
We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
-
I feel like I'm treating people as I'd like to be treated.
-
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
-
Risking the appearance of weakness takes strength. And the market knows it.
-
That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
-
It's possible that your next frontier isn't to get more efficient, it's to get more brave.
-
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
-
If the game is designed for you to lose, don't play that game. Play a different one.
-
Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
-
I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
-
Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
-
Desire can't be sated, because if it is, the longing disappears and then we've failed, because desire is the state we seek.
-
When the room brightens when you walk in, you matter.
-
It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
-
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
-
Communication is the transfer of emotion.