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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent in the universe instead. We've all been offered access to so many tools, so many valuable connections, so many committed people. What an opportunity.
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The people who are good in the long run fail a lot, especially at the beginning. So, when you fail early, it might be worth realizing that this is part of the deal, the price you pay for being good in the long run. Every rejection is a gift. A chance to learn and to do it better next time. An opportunity to figure out how to bounce, not break. Don't waste them.
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Do you know what people want more than anything? They want to be missed.
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I was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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Figure out the people part and the technology gets a whole lot simpler.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Effort is its own reward if you allow it to be.
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The instinct to produce great work doesn't require a fancy notebook.
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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A dialogue leads to connection, which leads to trust which leads to engagement
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
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The world is begging for you to lead.
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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You don't have to settle. It's a choice you get to make every day.
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Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
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I don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.