Seth Godin Quotes
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Great marketers don't make stuff. They make meaning.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Living and breathing an authentic story is the best way to survive in a conversation-rich world.
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Catering to the passionate is exactly what you should do.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Playing the game is a form of winning the game. In those competitions, we win by being resilient.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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When you put your ideas in the world, then, and only then, do you know if they're real.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Big ideas are little ideas that no-one killed too soon.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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A dialogue leads to connection, which leads to trust which leads to engagement
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The way you make something happen is to do something that a fool could screw up.
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Don't measure anything unless the data helps you make a better decision or change your actions. If you're not prepared to change your diet or your workouts, don't get on the scale.
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Marketing is a contest for people's attention.
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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.