Seth Godin Quotes
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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The first step to getting good is admitting that you aren't (yet).
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A product for everyone rarely reaches much of anyone.
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
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Communication is the transfer of emotion.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Every revolution destroys the average middle first and most savagely.
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People who can spread ideas regardless of what those ideas are, win.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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Dreams are difficult to build and easy to destroy.
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In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
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Authenticy in marketing is telling a story people want to hear.
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If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
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What I mean by art is the human act of doing something that connects us to someone else
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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
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Don't create for the masses. Create for the people who are your kind of weird.
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Copy, not from your industry, from others. You have to go where there is no competition.