Seth Godin Quotes
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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Don't waste time looking for a better pencil: learn to write better.
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You don't have to settle for the status quo, for being good enough, for getting by, for working all night.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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If the game is designed for you to lose, don't play that game. Play a different one.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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If you can’t state your position in eight words, you don’t have a position.
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How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Marketing is a contest for people's attention.
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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What evidence would you need to see to change your mind about this?
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Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.