Seth Godin Quotes
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The first step to getting good is admitting that you aren't (yet).
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The organizations of the future are filled with smart, fast, flexible people on a mission
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.
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Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
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The question is not Will you succeed? but rather, Will you matter?
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A product for everyone rarely reaches much of anyone.
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
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If you can’t state your position in eight words, you don’t have a position.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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What evidence would you need to see to change your mind about this?
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Don't create for the masses. Create for the people who are your kind of weird.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Marketing is a contest for people's attention.
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The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.