Seth Godin Quotes
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When the room brightens when you walk in, you matter.
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If you can't make money from attention, you should do something else for a living.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Playing the game is a form of winning the game. In those competitions, we win by being resilient.
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Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Great marketers don't make stuff. They make meaning.
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Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
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One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
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The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
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Don't create for the masses. Create for the people who are your kind of weird.
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It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
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Permission marketing is marketing without interruptions.
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You can be right or you can have empathy. You can't do both.
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Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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The second person to write a story about a young boy and an escaped slave on the Mississippi wasn't a novelist, he was a typist.
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The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
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Teaching young people to sell is a priceless gift.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.