Seth Godin Quotes
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If you can't make money from attention, you should do something else for a living.
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Don't create for the masses. Create for the people who are your kind of weird.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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When the room brightens when you walk in, you matter.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
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The second person to write a story about a young boy and an escaped slave on the Mississippi wasn't a novelist, he was a typist.
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Permission marketing is marketing without interruptions.
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Great marketers don't make stuff. They make meaning.
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Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
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The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
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You can be right or you can have empathy. You can't do both.
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It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
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Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
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You can't win by being more average than average.
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Teaching young people to sell is a priceless gift.