Seth Godin Quotes
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Ideas don't get smaller when they're shared, they get bigger.
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We are too focused on avoiding criticism and not enough on making a difference.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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We fail when we give up too soon.
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The second person to write a story about a young boy and an escaped slave on the Mississippi wasn't a novelist, he was a typist.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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If failure isn't an option, then success isn't either. Success is just failure repeated until it works.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
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The best way to be missed when you're gone is to stand for something when you're here.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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What evidence would you need to see to change your mind about this?
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Great marketers don't make stuff. They make meaning.
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The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Tribes makes our lives better, and leading a tribe is the best life of all.