Seth Godin Quotes
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Don't create for the masses. Create for the people who are your kind of weird.
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One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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The instinct to produce great work doesn't require a fancy notebook.
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A product for everyone rarely reaches much of anyone.
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Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
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Every revolution destroys the average middle first and most savagely.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Permission marketing is marketing without interruptions.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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People who can spread ideas regardless of what those ideas are, win.
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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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Marketing is a contest for people's attention.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Authenticy in marketing is telling a story people want to hear.