Seth Godin Quotes
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Too often, we don't give people the opportunity to fill in the blanks.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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If it's worth listening to, it's worth questioning until you understand it.
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I feel like I'm treating people as I'd like to be treated.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
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Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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Making promises and keeping them is a great way to build a brand.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.