Seth Godin Quotes
-
The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.
-
The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
-
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
-
The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
-
Anything worth achieving in life has a dip
-
Remember the Bob Dylan rule: it's not just a record, it's a movement.
-
Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
-
Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
-
Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection
-
The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
-
You can be right or you can have empathy. You can't do both.
-
We notice what we choose to notice.
-
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
-
Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.
-
If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
-
Cheap is the last refuge of a product developer or marketer who is out of great ideas.
-
Great marketers don't make stuff. They make meaning.
-
The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don't have much wiggle room here.
-
Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
-
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
-
Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
-
Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
-
The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
-
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.