Seth Godin Quotes
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Anything worth achieving in life has a dip
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What evidence would you need to see to change your mind about this?
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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The question is not Will you succeed? but rather, Will you matter?
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If the game is designed for you to lose, don't play that game. Play a different one.
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Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
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One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Too often, we don't give people the opportunity to fill in the blanks.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Competent people are the most resistant to change
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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If you're not upsetting anyone, you're not changing the status quo.