Seth Godin Quotes
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By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Too often, we don't give people the opportunity to fill in the blanks.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Anything worth achieving in life has a dip
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If not enough people doubt you, you're not making a difference.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.
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One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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If you think cat food is for cats, how come it doesn't come in mouse flavor?
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Ideas don't get smaller when they're shared, they get bigger.
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If the game is designed for you to lose, don't play that game. Play a different one.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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What evidence would you need to see to change your mind about this?