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Don't save the canary. Fix the coal mine.
Seth Godin -
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
Seth Godin
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If you can’t state your position in eight words, you don’t have a position.
Seth Godin -
Remember the Bob Dylan rule: it's not just a record, it's a movement.
Seth Godin -
The YouTube video maker gets more out of making a video than you get out of watching it.
Seth Godin -
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
Seth Godin -
It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
Seth Godin -
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Seth Godin
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If you have no wish, how can it possibly come true?
Seth Godin -
What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.
Seth Godin -
Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
Seth Godin -
The question is not Will you succeed? but rather, Will you matter?
Seth Godin -
Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.
Seth Godin -
Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
Seth Godin
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The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
Seth Godin -
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Seth Godin -
The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
Seth Godin -
There's no map for being an artist.
Seth Godin -
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth Godin -
Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
Seth Godin
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
Seth Godin -
The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.
Seth Godin -
The first step to getting good is admitting that you aren't (yet).
Seth Godin -
Care. Care more than you need to, more often than expected, more completely than the other guy.
Seth Godin