Seth Godin Quotes
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If you have no wish, how can it possibly come true?
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
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If you can't sell to 1 in 1000, why market to a million?
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A product for everyone rarely reaches much of anyone.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
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Don't create for the masses. Create for the people who are your kind of weird.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Don't save the canary. Fix the coal mine.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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What makes someone an artist? I don't think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren't artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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The question is not Will you succeed? but rather, Will you matter?
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The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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Not adding value is the same as taking it away.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Catering to the passionate is exactly what you should do.