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The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).
Seth Godin
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Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.
Seth Godin
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If you can't make money from attention, you should do something else for a living.
Seth Godin
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
Seth Godin
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
Seth Godin
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No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
Seth Godin
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Initiative is the privilege of picking yourself.
Seth Godin
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
Seth Godin
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We're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
Seth Godin
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
Seth Godin
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
Seth Godin
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
Seth Godin
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Doing justice to the work is your task, not setting a world record.
Seth Godin
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You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.
Seth Godin
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
Seth Godin
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You gain converts by winning at something the existing provider didn't think was so important.
Seth Godin
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Seth Godin
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One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.
Seth Godin
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You don't have to settle. It's a choice you get to make every day.
Seth Godin
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Seth Godin
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
Seth Godin
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
Seth Godin
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
Seth Godin
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Seth Godin
