Seth Godin Quotes
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By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
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You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.
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No niche is too small if it's yours.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Marketing is a contest for people's attention.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Ideas don't get smaller when they're shared, they get bigger.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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The people who are good in the long run fail a lot, especially at the beginning. So, when you fail early, it might be worth realizing that this is part of the deal, the price you pay for being good in the long run. Every rejection is a gift. A chance to learn and to do it better next time. An opportunity to figure out how to bounce, not break. Don't waste them.
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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We fail when we give up too soon.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Don't waste time looking for a better pencil: learn to write better.
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Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.