Seth Godin Quotes
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Competent people are the most resistant to change
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Don't create for the masses. Create for the people who are your kind of weird.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Teaching young people to sell is a priceless gift.
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It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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A product for everyone rarely reaches much of anyone.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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If you think cat food is for cats, how come it doesn't come in mouse flavor?
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If it's worth listening to, it's worth questioning until you understand it.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Not adding value is the same as taking it away.
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Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?