Seth Godin Quotes
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Marketing is a contest for people's attention.
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We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
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Don't save the canary. Fix the coal mine.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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If it's worth listening to, it's worth questioning until you understand it.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
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Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified... and pick yourself.
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If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
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We fail when we give up too soon.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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One theory says that if you treat people well, you're more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do in response, this is what you choose to do. Because you can.
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Don't waste time looking for a better pencil: learn to write better.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.