Seth Godin Quotes
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Marketing is a contest for people's attention.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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If you can't make money from attention, you should do something else for a living.
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If you are wiling to do something that might not work, you are closer to being an artist.
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You gain converts by winning at something the existing provider didn't think was so important.
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You don't have to settle. It's a choice you get to make every day.
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Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.
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No niche is too small if it's yours.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Great innovations, powerful interactions and real art are often produced by someone in a state of wonder. Looking around with stars in your eyes and amazement at the tools that are available to you can inspire generosity and creativity and connection
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
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That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.
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Doing justice to the work is your task, not setting a world record.
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
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In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Don't waste time looking for a better pencil: learn to write better.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
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Anything worth achieving in life has a dip