Seth Godin Quotes
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Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
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I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
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Doing justice to the work is your task, not setting a world record.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Are you copying others? People won't pay extra for that. You won't be followed for that.
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Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
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Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
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No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Action or inaction are both forms of leadership and standard setting.
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Market-driven design builds the success of the product's marketing into the product itself.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
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Waiting for perfect is never as smart as making progress.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.