Seth Godin Quotes
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Waiting for perfect is never as smart as making progress.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
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Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
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The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.