Seth Godin Quotes
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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If you're passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
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Waiting for perfect is never as smart as making progress.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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The enemy of fear is creativity.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.
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One bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.
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The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
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We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
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You don't launch a popular blog, you build one.
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Fundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
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I've never once met a successful blogger who questioned the personal value of what she did.
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It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.