Seth Godin Quotes
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It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.
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Action or inaction are both forms of leadership and standard setting.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn't work. No sweat, no need to hyperventilate.
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Doing justice to the work is your task, not setting a world record.
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No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
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The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Competence is the enemy of change!
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It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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You gain converts by winning at something the existing provider didn't think was so important.
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A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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That's why there's lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard - you could make interesting mustard - but people don't, because no one's obsessed with it, and thus no one tells their friends.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
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I think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.
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Embracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
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I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.